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Cover for 9781943425785 Cover for 9780134123905 Cover for 9781944659004 Cover for 9781944659011 Cover for 9781491535165 Cover for 9781491535189 Cover for 9781511360944 Cover for 9780471970750 Cover for 9781137526786 Cover for 9780442277819 Cover for 9781843347736 Cover for 9780403010103 Cover for 9780745692067 Cover for 9780745692074 Cover for 9780415740876 Cover for 9780415740883 Cover for 9780538440493 Cover for 9780538445146 Cover for 9780538438896 Cover for 9780538445153 Cover for 9780538694773 Cover for 9780983815211 Cover for 9780317932980 Cover for 9781621534259 Cover for 9781933199450 Cover for 9781933199498 Cover for 9781446273722 Cover for 9781849201551 Cover for 9781446273739 Cover for 9781849201568 Cover for 9780974499659 Cover for 9781581808001 Cover for 9781409448563 Cover for 9780415658126 Cover for 9780709924944 Cover for 9780415752169 Cover for 9780792380207 Cover for 9781461375067 Cover for 9780749466145 Cover for 9780256000108 Cover for 9780271052137 Cover for 9781118147849 Cover for 9780735204584 Cover for 9781578604463 Cover for 9780470851258 Cover for 9780471970750 Cover for 9780789748874 Cover for 9780789741141
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Product Description: Broke and broken-hearted don’t need to be your destiny. Neither do flat sales or frustrated teams. This is a book for those who believe in different. You don’t believe in safe or same. You’ve tried doing things the way you were taught or told, and it didn’t turn out the way you had hoped...read more

Paperback:

9781943425785 | Elevate, August 23, 2016, cover price $15.00 | About this edition: Broke and broken-hearted don’t need to be your destiny.

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Product Description: Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples...read more

Hardcover:

9781944659004 | 8 edition (World Scientific Pub Co Inc, May 30, 2016), cover price $118.00 | About this edition: Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.
9780134123905 | 7 edition (Prentice Hall, December 22, 2014), cover price $263.40 | About this edition: The fundamentals of services marketing presented in a strategic marketing framework.

Paperback:

9781944659011 | 8 edition (World Scientific Pub Co Inc, April 11, 2016), cover price $59.90 | About this edition: Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.

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Product Description: Earn huge profits in today's business-development startup boomDriving the most successful startups today is Business Development (BD), which includes strategic partnerships, content licensing, product distribution, data partnership, monetization, and acquisitions...read more

Hardcover:

9780071822374, titled "Pitching & Closing: Everything You Need to Know About Business Development, Partnerships, and Making Deals That Matter" | McGraw-Hill, July 21, 2014, cover price $26.00

CD/Spoken Word:

9781511360944, titled "Pitching & Closing: Everything You Need to Know About Business Development, Partnerships, and Making Deals That Matter" | Unabridged edition (Brilliance Audio, April 20, 2016), cover price $19.99 | About this edition: Earn huge profits in today's business-development startup boomDriving the most successful startups today is Business Development (BD), which includes strategic partnerships, content licensing, product distribution, data partnership, monetization, and acquisitions.
9781491535165, titled "Pitching & Closing: Everything You Need to Know About Business Development, Partnerships, and Making Deals That Matter" | Unabridged edition (Brilliance Audio, July 25, 2014), cover price $29.99 | About this edition: Earn huge profits in today's business-development startup boomDriving the most successful startups today is Business Development (BD), which includes strategic partnerships, content licensing, product distribution, data partnership, monetization, and acquisitions.
9781491535189 | Mp3 una edition (Brilliance Audio, July 25, 2014), cover price $14.99 | About this edition: Earn huge profits in today's business-development startup boomDriving the most successful startups today is Business Development (BD), which includes strategic partnerships, content licensing, product distribution, data partnership, monetization, and acquisitions.

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Product Description: The aim of this book is to encapsulate the research and understanding of the authors about the problems of companies operating in business markets, in a form that will excite the interest and assist the "thinking manager" and the current MBA student...read more (view table of contents, read Amazon.com's description)

Paperback:

9780471970750, titled "Managing Business Relationships" | John Wiley & Son Ltd, August 1, 1998, cover price $65.00 | also contains Managing Business Relationships | About this edition: The aim of this book is to encapsulate the research and understanding of the authors about the problems of companies operating in business markets, in a form that will excite the interest and assist the "thinking manager" and the current MBA student.

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Product Description: Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change are incorporated throughout the book...read more

Hardcover:

9781137526786 | Palgrave Macmillan, October 21, 2015, cover price $30.00 | About this edition: Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation.

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Hardcover:

9780442277819, titled "Industrial Publicity" | Van Nostrand Reinhold, February 1, 1983, cover price $34.95 | also contains Industrial Publicity

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Product Description: Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings, and physical space, so they need to understand what the library offers...read more

Paperback:

9781843347736 | Chandos Pub, May 11, 2015, cover price $78.95 | About this edition: Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings, and physical space, so they need to understand what the library offers.

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Product Description: As we struggle with the legacy of the crisis and with the prospect of accelerating environmental degradation, it is time to ask not what we can do for capitalism but what capitalism can do for us, as citizens of a democratic society...read more

Hardcover:

9780745692067 | Polity Pr, April 13, 2015, cover price $54.95 | About this edition: As we struggle with the legacy of the crisis and with the prospect of accelerating environmental degradation, it is time to ask not what we can do for capitalism but what capitalism can do for us, as citizens of a democratic society.
9780415025799, titled "Industrial Networks: A New View of Reality" | Routledge, February 1, 1992, cover price $59.00 | also contains Industrial Networks: A New View of Reality | About this edition: Networks provide a complex paradigm for economic exchange relationships.
9780403010103, titled "Unlit Lamp: A Novel" | Scholarly Pr, June 1, 1972, cover price $79.00 | also contains Unlit Lamp: A Novel | About this edition: This early work by Radclyffe Hall was originally published in 1924 and we are now republishing it with a brand new introductory biography.

Paperback:

9780745692074 | Polity Pr, April 20, 2015, cover price $14.95 | About this edition: As we struggle with the legacy of the crisis and with the prospect of accelerating environmental degradation, it is time to ask not what we can do for capitalism but what capitalism can do for us, as citizens of a democratic society.

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Product Description: Contemporary business-to-business (B2B) industries consist of networks of customers, competitors and other stakeholders. Firms which manage their relationships with these important stakeholders are more likely to enjoy a sustained competitive advantage in the international business environment...read more

Hardcover:

9780415740876 | Routledge, May 30, 2014, cover price $160.00 | About this edition: Contemporary business-to-business (B2B) industries consist of networks of customers, competitors and other stakeholders.

Paperback:

9780415740883 | Routledge, February 11, 2015, cover price $59.99 | About this edition: Contemporary business-to-business (B2B) industries consist of networks of customers, competitors and other stakeholders.

SPORTS AND ENTERTAINMENT MARKETING 3E continues to use sports and entertainment topics as the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process.

Hardcover:

9780538445146 | 3 edition (South-Western Pub, March 29, 2007), cover price $68.95 | About this edition: SPORTS AND ENTERTAINMENT MARKETING 3E continues to use sports and entertainment topics as the foundation for teaching marketing concepts.
9780538440493 | 2 student edition (South-Western Pub, May 14, 2004), cover price $74.95 | About this edition: Sports and Entertainment Marketing 2E (Hardbound) incorporates feedback from instructors across the country.

Paperback:

9789990225822 | 3 edition (Thomson Learning College, March 30, 2007), cover price $0.02
9780538445153 | 3 edition (South-Western Pub, March 23, 2007), cover price $63.95 | About this edition: SPORTS AND ENTERTAINMENT MARKETING 3E continues to use sports and entertainment topics as the foundation for teaching marketing concepts.
9780538438896 | 2 edition (South-Western Pub, May 1, 2004), cover price $51.95 | About this edition: Sports and Entertainment Marketing 2E incorporates feedback from instructors across the country.
9789990080582 | 2 edition (Thomson Learning, May 1, 2004), cover price $0.02
9780538694773 | South-Western Pub, November 1, 1999, cover price $52.95 | About this edition: Sports and Entertainment Marketing takes your students on a step-by-step journey through the world of marketing.

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Product Description: In the early 1980s, Harley-Davidson was on the verge of bankruptcy. In the general public's opinion, quality was substandard—of both motorcycles and riders. Harleys leaked oil and were often broken down. Riders were roughnecks, out to raise hell...read more

Hardcover:

9780983815211, titled "Rebuilding the Brand: How Harley-Davidson Became King of the Road" | Skyhorse Pub Co Inc, August 27, 2012, cover price $16.95 | About this edition: Winner--2012 USA Book News Best Book Award In the early 1980s, Harley-Davidson was on the verge of bankruptcy.

Paperback:

9781621534259, titled "Rebuilding the Brand: How Harley-Davidson Became King of the Road" | Reprint edition (Allworth Pr, October 28, 2014), cover price $14.95 | About this edition: In the early 1980s, Harley-Davidson was on the verge of bankruptcy.
9780317932980, titled "The Doctor in Your House: Dr Liebermans Unique Guide to Preventative Medicine and Sensible Money Saving Health Care" | Jadon Pubns, January 1, 1989, cover price $6.95 | also contains The Doctor in Your House: Dr Liebermans Unique Guide to Preventative Medicine and Sensible Money Saving Health Care

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Product Description: A comprehensive discussion of all of the elements of successful business-to-business marketing, from creative to management to strategy development.

Hardcover:

9781933199450 | Racom Communications, August 30, 2013, cover price $59.95 | About this edition: Business-to-Business Marketing gives a highly readable, practical survey of the world of B2B marketing, including all the profitable strategic and smart measurement techniques.

Paperback:

9781933199498, titled "Business to Business Marketing" | Racom Communications, September 1, 2014, cover price $34.95 | About this edition: A comprehensive discussion of all of the elements of successful business-to-business marketing, from creative to management to strategy development.

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Product Description: This comprehensive yet concise text covers both the theory and practice of business-to-business (B2B) marketing from a European perspective in a globalised world. New to this edition: More coverage of digital marketing and social media in relation to B2B More coverage of issues relating to sustainability and corporate social responsibility  More visual features and an update of the ‘B2B Snapshots’ New international examples and case studies including Zara, eBay, DHL, LinkedIn, and the horsemeat scandal This new edition also includes more extensive online resources including full lecturer materials with new exam questions and further materials for students including video links, further case studies, a quiz and open access links to relevant SAGE journal articles per chapter...read more

Hardcover:

9781446273722 | 3 edition (Sage Pubns Ltd, May 6, 2014), cover price $163.00 | About this edition: This comprehensive yet concise text covers both the theory and practice of business-to-business (B2B) marketing from a European perspective in a globalised world.
9781849201551 | 2 edition (Sage Pubns Ltd, November 15, 2010), cover price $151.00 | About this edition: The Second Edition of Business-to-Business Marketing offers the same accessible clarity of insight, combined with updated and engaging examples.
9781412919692 | Sage Pubns Ltd, March 8, 2007, cover price $146.00

Paperback:

9781446273739 | 3 edition (Sage Pubns Ltd, May 6, 2014), cover price $67.00 | About this edition: This comprehensive yet concise text covers both the theory and practice of business-to-business (B2B) marketing from a European perspective in a globalised world.
9781849201568 | 2 edition (Sage Pubns Ltd, November 15, 2010), cover price $78.00 | About this edition: The Second Edition of Business-to-Business Marketing offers the same accessible clarity of insight, combined with updated and engaging examples.

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Product Description: Positioning ideas as the fuel of business success and personal fulfillment, this indispensable resource helps readers find creative fuel by helping them discover insights and develop habits that lead to more and better ideas. Written in a punchy style with easily digestible single-page messages, the book inspires creativity simply through the way it looks and feels, but it is also packed with stories, interviews, quotes, tips, exercises, and real-world examples that show readers how to think outside the box—and then throw away the box...read more

Paperback:

9780974499659 | Machillock Pub, November 25, 2013, cover price $14.99 | About this edition: Positioning ideas as the fuel of business success and personal fulfillment, this indispensable resource helps readers find creative fuel by helping them discover insights and develop habits that lead to more and better ideas.
9781581808001 | How Design Books, April 12, 2006, cover price $14.99 | About this edition: Offers an invaluable guide on how to spot future trends in a market, how to use the creative process to generate viable business ideas, and how to encourage innovation and creativity within a corporate setting.

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Product Description: Marketing High Profit Product/Service Solutions addresses one of the most exciting and growing strategic marketing opportunities facing product and service companies - ‘bundling’. Many customers want bundled products and services which represent integrated solutions to their problems, rather than buying individual products and services piecemeal, and if you become that supplier it can transform a company...read more

Hardcover:

9781409448563 | Gower Pub Co, May 28, 2013, cover price $134.95 | About this edition: Marketing High Profit Product/Service Solutions addresses one of the most exciting and growing strategic marketing opportunities facing product and service companies - ‘bundling’.

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Product Description: This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe...read more
By Peter W. Turnbull (editor) and Jean-Paul Valla (editor)

Hardcover:

9780415658126 | Routledge, November 26, 2012, cover price $155.00 | About this edition: This study considers the key strategic issues of the management of customer relationships in international industrial marketing.
9780709924944 | Routledge Kegan & Paul, May 1, 1986, cover price $58.00 | About this edition: 1

Paperback:

9780415752169 | Routledge, March 19, 2014, cover price $54.95 | About this edition: This study considers the key strategic issues of the management of customer relationships in international industrial marketing.

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Product Description: Information Technology (IT) - the field that links computer and communications equipment and software - is transforming the way modern business is done. Examples of factors leading these changes are: rapidly decreasing costs of computer hardware, government de-regulation, accelerating global competitiveness, an increasing management awareness, and the knowledge of how to employ Information Technology successfully...read more

Hardcover:

9780792380207 | Kluwer Academic Pub, October 1, 1997, cover price $199.00 | About this edition: Information Technology (IT) - the field that links computer and communications equipment and software - is transforming the way modern business is done.

Paperback:

9781461375067 | Reprint edition (Springer Verlag, October 8, 2012), cover price $179.00 | About this edition: Information Technology (IT) - the field that links computer and communications equipment and software - is transforming the way modern business is done.

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Product Description: A practical guide that brings together the most important elements of business strategy, B2B marketing theory and sales management, Creating the Strategy is aimed at managers and leaders wanting to structure their organizations around the acquiring and retaining of customers in B2B markets...read more

Paperback:

9780749466145 | Kogan Page Ltd, October 25, 2012, cover price $44.95 | About this edition: A practical guide that brings together the most important elements of business strategy, B2B marketing theory and sales management, Creating the Strategy is aimed at managers and leaders wanting to structure their organizations around the acquiring and retaining of customers in B2B markets.

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Product Description: During the nineteenth century, Yucatán moved effectively from its colonial past into modernity, transforming from a cattle-ranching and subsistence-farming economy to a booming export-oriented agricultural economy. Yucatán and its economy grew in response to increasing demand from the United States for henequen, the local cordage fiber...read more

Hardcover:

9780271052137 | Pennsylvania State Univ Pr, March 31, 2012, cover price $67.95 | About this edition: During the nineteenth century, Yucatán moved effectively from its colonial past into modernity, transforming from a cattle-ranching and subsistence-farming economy to a booming export-oriented agricultural economy.
9780256000108, titled "Industrial Marketing" | 4th edition (Richard d Irwin, March 1, 1975), cover price $29.50 | also contains Industrial Marketing

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Product Description: Learn to take full advantage of search and social media for B2B marketing Business-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media marketing in the consumer marketplace is clearly documented, B2B marketers are ready for a complete guide to making the most of the medium...read more

Paperback:

9781118147849 | Sybex Inc, August 7, 2012, cover price $39.99 | About this edition: Learn to take full advantage of search and social media for B2B marketing Business-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media marketing in the consumer marketplace is clearly documented, B2B marketers are ready for a complete guide to making the most of the medium.

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Product Description: Language:Chinese.Paperback. Pub Date: 2012-1-1 Pages: 187 Publisher: Penguin There are approximately 35 million business to business salesreps in the country selling everything from books and computers tofurniture and floor-ing They know as well as anyone that sellingto other businesses...read more

Paperback:

9780735204584 | Prentice Hall Pr, December 6, 2011, cover price $18.00 | About this edition: Language:Chinese.

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Product Description: The first book completely focused on successfully running B2B, which is very different from B2C. The fate of a B2B lies in the hands of a few individuals so what ultimately determines if a company thrives, or even survives, is how these key relationships are targeted, structured and managed...read more

Hardcover:

9781578604463, titled "B2B Executive Playbook: The Ultimate Weapon for Achieving Sustainable, Predictable & Profitable Growth" | Clerisy Pr, November 29, 2011, cover price $24.95 | About this edition: The first book completely focused on successfully running B2B, which is very different from B2C.

No company can be an island in today's business world. Each one is locked into a complex network of relationships with suppliers, customers and other business partners. To be effective, managers within companies must constantly assess these relationships and the intentions, actions and reactions of their counterparts within them. Indeed, managing its relationships and its position in the business network has become the critical task on which a company's very existence stands or falls. This new edition of Managing Business Relationships aims to help managers and students understand the reality of business networks and how to manage in them. It has been entirely rewritten to include the latest thinking and research from the IMP (Industrial Marketing and Purchasing) Group. The book * provides a structured way to understand business networks and their effect on the practicing manager. * offers a complete analysis of management in different relationships including those with suppliers, customers, distributors and development partners. * includes a brand new and easy to understand model of managing in networks. This book is vital reading for students of business marketing, purchasing, business networks and relationship management at the MBA and final year undergraduate level. It will also be a valuable resource for all managers operating in business markets, including those in purchasing, marketing, technical development and distribution.

Paperback:

9780470721094 | 3 edition (John Wiley & Sons Inc, November 15, 2011), cover price $76.70
9780470851258 | 2 sub edition (John Wiley & Sons Inc, June 1, 2003), cover price $78.10 | About this edition: No company can be an island in today's business world.
9780471970750 | John Wiley & Son Ltd, August 1, 1998, cover price $65.00 | also contains Hour of the Wolf | About this edition: The aim of this book is to encapsulate the research and understanding of the authors about the problems of companies operating in business markets, in a form that will excite the interest and assist the "thinking manager" and the current MBA student.

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Product Description: The only 100% B2B-focused guide to high-profit, low-cost digital marketing!   Finally, there’s a comprehensive guide to digital marketing specifically for B2B companies. In B2B Digital Marketing, Michael Miller thoroughly explains how to use each leading digital marketing vehicle to successfully market any product or service to your target companies...read more

Paperback:

9780789748874 | Que Pub, March 16, 2012, cover price $24.99 | About this edition: The only 100% B2B-focused guide to high-profit, low-cost digital marketing!

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Product Description: The Hands-On, Up-to-the-Minute Guide to Generating Better-Qualified, Quicker-to-Close B2B Leads!   Lead generation is “Job One”: B2B marketers’ single most important objective. Maximizing Lead Generation brings together everything you need to know to do it right...read more

Paperback:

9780789741141 | Que Pub, July 5, 2011, cover price $24.99 | About this edition: The Hands-On, Up-to-the-Minute Guide to Generating Better-Qualified, Quicker-to-Close B2B Leads!

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