search for books and compare prices
industrial marketing matches 112 work(s)
at beginning | displaying 1 to 25 | next 25 >
Jump to start at |
show results in order: alphabetically | oldest to newest | newest to oldest
Cover for 9781943425785 Cover for 9780134123905 Cover for 9781944659004 Cover for 9781944659011 Cover for 9780071822374 Cover for 9781491535165 Cover for 9781491535189 Cover for 9781511360944 Cover for 9780471970750 Cover for 9781137526786 Cover for 9780442277819 Cover for 9781843347736 Cover for 9780403010103 Cover for 9780415025799 Cover for 9780745692067 Cover for 9780745692074 Cover for 9780415740876 Cover for 9780415740883 Cover for 9780538440493 Cover for 9780538445146 Cover for 9780538438896 Cover for 9780538445153 Cover for 9780538694773 Cover for 9780983815211 Cover for 9780317932980 Cover for 9781621534259 Cover for 9781933199450 Cover for 9781933199498 Cover for 9781412919692 Cover for 9781446273722 Cover for 9781849201551 Cover for 9781446273739 Cover for 9781849201568 Cover for 9780974499659 Cover for 9781581808001 Cover for 9781409448563 Cover for 9780415658126 Cover for 9780709924944 Cover for 9780415752169 Cover for 9780792380207 Cover for 9781461375067 Cover for 9780749466145 Cover for 9780256000108 Cover for 9780271052137 Cover for 9781118147849 Cover for 9780735204584 Cover for 9781578604463 Cover for 9780470851258 Cover for 9780471970750 Cover for 9780789748874 Cover for 9780789741141
cover image for 9781943425785
Product Description: Broke and broken-hearted don’t need to be your destiny. Neither do flat sales or frustrated teams. These bleak outcomes stem from doing what’s always been done, but this book is for those who believe in different.Regardless of whether you are alone or the leader of a major organization, you are that person who simply cannot shake the belief that doing the same things you’ve always done won’t work anymore...read more

Paperback:

9781943425785 | Elevate, August 23, 2016, cover price $15.00 | About this edition: Broke and broken-hearted don’t need to be your destiny.

cover image for 9781944659004
The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

Hardcover:

9781944659004 | 8 edition (World Scientific Pub Co Inc, May 30, 2016), cover price $118.00
9780134123905 | 7 edition (Prentice Hall, December 22, 2014), cover price $263.40 | About this edition: The fundamentals of services marketing presented in a strategic marketing framework.

Paperback:

9781944659011 | 8 edition (World Scientific Pub Co Inc, April 11, 2016), cover price $59.90 | About this edition: Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.

cover image for 9781511360944
Product Description: Earn huge profits in today's business-development startup boomDriving the most successful startups today is Business Development (BD), which includes strategic partnerships, content licensing, product distribution, data partnership, monetization, and acquisitions...read more

Hardcover:

9780071822374, titled "Pitching & Closing: Everything You Need to Know About Business Development, Partnerships, and Making Deals That Matter" | McGraw-Hill, July 21, 2014, cover price $26.00

CD/Spoken Word:

9781511360944, titled "Pitching & Closing: Everything You Need to Know About Business Development, Partnerships, and Making Deals That Matter" | Unabridged edition (Brilliance Audio, April 20, 2016), cover price $19.99 | About this edition: Earn huge profits in today's business-development startup boomDriving the most successful startups today is Business Development (BD), which includes strategic partnerships, content licensing, product distribution, data partnership, monetization, and acquisitions.
9781491535165, titled "Pitching & Closing: Everything You Need to Know About Business Development, Partnerships, and Making Deals That Matter" | Unabridged edition (Brilliance Audio, July 25, 2014), cover price $29.99 | About this edition: Earn huge profits in today's business-development startup boomDriving the most successful startups today is Business Development (BD), which includes strategic partnerships, content licensing, product distribution, data partnership, monetization, and acquisitions.
9781491535189 | Mp3 una edition (Brilliance Audio, July 25, 2014), cover price $14.99

cover image for 9780471970750
Product Description: The aim of this book is to encapsulate the research and understanding of the authors about the problems of companies operating in business markets, in a form that will excite the interest and assist the "thinking manager" and the current MBA student...read more (view table of contents, read Amazon.com's description)

Paperback:

9780471970750, titled "Managing Business Relationships" | John Wiley & Son Ltd, August 1, 1998, cover price $65.00 | also contains Managing Business Relationships | About this edition: The aim of this book is to encapsulate the research and understanding of the authors about the problems of companies operating in business markets, in a form that will excite the interest and assist the "thinking manager" and the current MBA student.

cover image for 9780442277819

Hardcover:

9780442277819, titled "Industrial Publicity" | Van Nostrand Reinhold, February 1, 1983, cover price $34.95 | also contains Industrial Publicity

cover image for 9781843347736
Product Description: Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings, and physical space, so they need to understand what the library offers...read more

Paperback:

9781843347736 | Chandos Pub, May 11, 2015, cover price $78.95 | About this edition: Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings, and physical space, so they need to understand what the library offers.

cover image for 9780745692074

Hardcover:

9780745692067 | Polity Pr, April 13, 2015, cover price $54.95
9780415025799, titled "Industrial Networks: A New View of Reality" | Routledge, February 1, 1992, cover price $59.00 | also contains Industrial Networks: A New View of Reality
9780403010103, titled "Unlit Lamp: A Novel" | Scholarly Pr, June 1, 1972, cover price $79.00 | also contains Unlit Lamp: A Novel

Paperback:

9780745692074 | Polity Pr, April 20, 2015, cover price $14.95

cover image for 9780415740883
Contemporary business-to-business (B2B) industries consist of networks of customers, competitors and other stakeholders. Firms which manage their relationships with these important stakeholders are more likely to enjoy a sustained competitive advantage in the international business environment. This book is the first to provide a comprehensive overview of the field from a broad and accessible perspective. The authors bring an authoritative, scholarly understanding to the subject, taking readers through the entire process of creating, developing and maintaining B2B networks. Case studies illustrating each chapter include: Apple, Panasonic, Johnson & Johnson, Epson and Samsung. In providing a single and explicit established academic framework for understanding business networks in a global setting, this book is vital reading for students and researchers involved with international management, international marketing and strategic management.

Hardcover:

9780415740876 | Routledge, May 30, 2014, cover price $160.00 | About this edition: Contemporary business-to-business (B2B) industries consist of networks of customers, competitors and other stakeholders.

Paperback:

9780415740883 | Routledge, February 11, 2015, cover price $59.99

SPORTS AND ENTERTAINMENT MARKETING 3E continues to use sports and entertainment topics as the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process.

Hardcover:

9780538445146 | 3 edition (South-Western Pub, March 29, 2007), cover price $68.95 | About this edition: SPORTS AND ENTERTAINMENT MARKETING 3E continues to use sports and entertainment topics as the foundation for teaching marketing concepts.
9780538440493 | 2 student edition (South-Western Pub, May 14, 2004), cover price $74.95 | About this edition: Sports and Entertainment Marketing 2E (Hardbound) incorporates feedback from instructors across the country.

Paperback:

9789990225822 | 3 edition (Thomson Learning College, March 30, 2007), cover price $0.02
9780538445153 | 3 edition (South-Western Pub, March 23, 2007), cover price $63.95
9780538438896 | 2 edition (South-Western Pub, May 1, 2004), cover price $51.95
9789990080582 | 2 edition (Thomson Learning, May 1, 2004), cover price $0.02
9780538694773 | South-Western Pub, November 1, 1999, cover price $52.95 | About this edition: Sports and Entertainment Marketing takes your students on a step-by-step journey through the world of marketing.

cover image for 9781621534259

Hardcover:

9780983815211, titled "Rebuilding the Brand: How Harley-Davidson Became King of the Road" | Skyhorse Pub Co Inc, August 27, 2012, cover price $16.95

Paperback:

9781621534259, titled "Rebuilding the Brand: How Harley-Davidson Became King of the Road" | Reprint edition (Allworth Pr, October 28, 2014), cover price $14.95
9780317932980, titled "The Doctor in Your House: Dr Liebermans Unique Guide to Preventative Medicine and Sensible Money Saving Health Care" | Jadon Pubns, January 1, 1989, cover price $6.95 | also contains The Doctor in Your House: Dr Liebermans Unique Guide to Preventative Medicine and Sensible Money Saving Health Care

cover image for 9781933199498
Product Description: A comprehensive discussion of all of the elements of successful business-to-business marketing, from creative to management to strategy development.

Hardcover:

9781933199450 | Racom Communications, August 30, 2013, cover price $59.95 | About this edition: Business-to-Business Marketing gives a highly readable, practical survey of the world of B2B marketing, including all the profitable strategic and smart measurement techniques.

Paperback:

9781933199498, titled "Business to Business Marketing" | Racom Communications, September 1, 2014, cover price $34.95 | About this edition: A comprehensive discussion of all of the elements of successful business-to-business marketing, from creative to management to strategy development.

cover image for 9781446273722
The Second Edition of Business-to-Business Marketing offers the same accessible clarity of insight, combined with updated and engaging examples. Each chapter contains a detailed case study to further engage the reader with the topics examined: Featuring updated case studies and a range of new examplesIncorporating additional coverage of B2B branding and the B2B strategic marketing process, and issues of sustainabilityExtended coverage of Key Account ManagementOnline lecturer support including PowerPoint slides and key web linksDrawing on their substantial experience of business-to-business marketing as practitioners, researchers and educators, the authors make this exciting and challenging area accessible to advanced undergraduate and to postgraduate students of marketing, management and business studies.

Hardcover:

9781446273722 | 3 edition (Sage Pubns Ltd, May 6, 2014), cover price $163.00
9781849201551 | 2 edition (Sage Pubns Ltd, November 15, 2010), cover price $151.00
9781412919692 | Sage Pubns Ltd, March 8, 2007, cover price $146.00

Paperback:

9781446273739 | 3 edition (Sage Pubns Ltd, May 6, 2014), cover price $67.00
9781849201568 | 2 edition (Sage Pubns Ltd, November 15, 2010), cover price $78.00 | About this edition: The Second Edition of Business-to-Business Marketing offers the same accessible clarity of insight, combined with updated and engaging examples.

cover image for 9780974499659
Product Description: Positioning ideas as the fuel of business success and personal fulfillment, this indispensable resource helps readers find creative fuel by helping them discover insights and develop habits that lead to more and better ideas. Written in a punchy style with easily digestible single-page messages, the book inspires creativity simply through the way it looks and feels, but it is also packed with stories, interviews, quotes, tips, exercises, and real-world examples that show readers how to think outside the box—and then throw away the box...read more

Paperback:

9780974499659 | Machillock Pub, November 25, 2013, cover price $14.99 | About this edition: Positioning ideas as the fuel of business success and personal fulfillment, this indispensable resource helps readers find creative fuel by helping them discover insights and develop habits that lead to more and better ideas.
9781581808001 | How Design Books, April 12, 2006, cover price $14.99 | About this edition: Offers an invaluable guide on how to spot future trends in a market, how to use the creative process to generate viable business ideas, and how to encourage innovation and creativity within a corporate setting.

cover image for 9780415752169
By Peter W. Turnbull (editor) and Jean-Paul Valla (editor)

Hardcover:

9780415658126 | Routledge, November 26, 2012, cover price $155.00
9780709924944 | Routledge Kegan & Paul, May 1, 1986, cover price $58.00

Paperback:

9780415752169 | Routledge, March 19, 2014, cover price $54.95

cover image for 9781461375067
Product Description: Information Technology (IT) - the field that links computer and communications equipment and software - is transforming the way modern business is done. Examples of factors leading these changes are: rapidly decreasing costs of computer hardware, government de-regulation, accelerating global competitiveness, an increasing management awareness, and the knowledge of how to employ Information Technology successfully...read more

Hardcover:

9780792380207 | Kluwer Academic Pub, October 1, 1997, cover price $199.00

Paperback:

9781461375067 | Reprint edition (Springer Verlag, October 8, 2012), cover price $179.00 | About this edition: Information Technology (IT) - the field that links computer and communications equipment and software - is transforming the way modern business is done.

cover image for 9780749466145
Product Description: A practical guide that brings together the most important elements of business strategy, B2B marketing theory and sales management, Creating the Strategy is aimed at managers and leaders wanting to structure their organizations around the acquiring and retaining of customers in B2B markets...read more

Paperback:

9780749466145 | Kogan Page Ltd, October 25, 2012, cover price $44.95 | About this edition: A practical guide that brings together the most important elements of business strategy, B2B marketing theory and sales management, Creating the Strategy is aimed at managers and leaders wanting to structure their organizations around the acquiring and retaining of customers in B2B markets.

cover image for 9780271052137

Hardcover:

9780271052137 | Pennsylvania State Univ Pr, March 31, 2012, cover price $67.95
9780256000108, titled "Industrial Marketing" | 4th edition (Richard d Irwin, March 1, 1975), cover price $29.50 | also contains Industrial Marketing

cover image for 9781118147849
Product Description: Learn to take full advantage of search and social media for B2B marketing Business-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media marketing in the consumer marketplace is clearly documented, B2B marketers are ready for a complete guide to making the most of the medium...read more

Paperback:

9781118147849 | Sybex Inc, August 7, 2012, cover price $39.99 | About this edition: Learn to take full advantage of search and social media for B2B marketing Business-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media marketing in the consumer marketplace is clearly documented, B2B marketers are ready for a complete guide to making the most of the medium.

cover image for 9781578604463
Product Description: The first book completely focused on successfully running B2B, which is very different from B2C. The fate of a B2B lies in the hands of a few individuals so what ultimately determines if a company thrives, or even survives, is how these key relationships are targeted, structured and managed...read more

Hardcover:

9781578604463, titled "B2B Executive Playbook: The Ultimate Weapon for Achieving Sustainable, Predictable & Profitable Growth" | Clerisy Pr, November 29, 2011, cover price $24.95 | About this edition: The first book completely focused on successfully running B2B, which is very different from B2C.

The aim of this book is to encapsulate the research and understanding of the authors about the problems of companies operating in business markets, in a form that will excite the interest and assist the "thinking manager" and the current MBA student. The authors are all members of the IMP (Industrial Marketing and Purchasing) Group and have carried out a number of wide-ranging studies into the complex problems that companies have in managing their relationships with customers, suppliers and other partners in the business markets. Managing Business Relationship will provide the reader with a better understanding of the reality of business markets and the nature of strategy in these markets.

Paperback:

9780470721094 | 3 edition (John Wiley & Sons Inc, November 15, 2011), cover price $76.70
9780470851258 | 2 sub edition (John Wiley & Sons Inc, June 1, 2003), cover price $78.10
9780471970750 | John Wiley & Son Ltd, August 1, 1998, cover price $65.00 | also contains Hour of the Wolf | About this edition: The aim of this book is to encapsulate the research and understanding of the authors about the problems of companies operating in business markets, in a form that will excite the interest and assist the "thinking manager" and the current MBA student.

cover image for 9780789748874
Product Description: The only 100% B2B-focused guide to high-profit, low-cost digital marketing!   Finally, there’s a comprehensive guide to digital marketing specifically for B2B companies. In B2B Digital Marketing, Michael Miller thoroughly explains how to use each leading digital marketing vehicle to successfully market any product or service to your target companies...read more

Paperback:

9780789748874 | Que Pub, March 16, 2012, cover price $24.99 | About this edition: The only 100% B2B-focused guide to high-profit, low-cost digital marketing!

at beginning | displaying 1 to 25 | next 25 >