search for books and compare prices
Susan K. Jones has written 10 work(s)
Search for other authors with the same name
displaying 1 to 10 |
at end
show results in order: alphabetically | oldest to newest | newest to oldest
Hardcover:
9781933199450 | Racom Communications, August 30, 2013, cover price $59.95 | About this edition: Business-to-Business Marketing gives a highly readable, practical survey of the world of B2B marketing, including all the profitable strategic and smart measurement techniques.
Paperback:
9781933199498, titled "Business to Business Marketing" | Racom Communications, September 1, 2014, cover price $34.95 | About this edition: A comprehensive discussion of all of the elements of successful business-to-business marketing, from creative to management to strategy development.
Product Description: This is the classic primer on how to make the creative plan fit into and support the marketing plan, and develop creative ideas that are strategically accurate and tactically effective. And, in this time of multiplying media forms, the author shows how to develop creative plans, strategies, and ideas that integrate different media forms and platforms that create more effective and more profitable marketing communications programs...read more
Paperback:
9781933199313 | 4th edition (Racom Communications, August 1, 2011), cover price $49.95 | About this edition: This is the classic primer on how to make the creative plan fit into and support the marketing plan, and develop creative ideas that are strategically accurate and tactically effective.
9781933199023 | 3 edition (Racom Communications, December 5, 2005), cover price $49.95 | About this edition: The right creative strategy can mean the difference between success and failure in any direct or interactive marketing programme.
Hardcover:
9780226064642, titled "Tradition Counter Tradition: Love and the Form of Fiction" | Univ of Chicago Pr, October 1, 1987, cover price $27.50 | also contains Tradition Counter Tradition: Love and the Form of Fiction | About this edition: 1987, hardcover edition, University of Chicago Press, Chicago, IL, 391 pages.
Paperback:
9781933199061 | Racom Communications, January 1, 2015, cover price $49.95
9781933199344 | 2 edition (Racom Communications, July 31, 2011), cover price $49.95
9781933199092 | Racom Communications, October 1, 2008, cover price $49.95 | About this edition: This handbook detailed information about solving marketing problems with an integrated solution.
Product Description: Updated with cutting-edge online examples and the latest success stories, this accessible handbook will enable any company to profit from business-to-business techniques. Practical yet visionary, this resource provides a blueprint for success by explaining seven proven strategies for increasing profits by direct marketing...read more
Paperback:
9781931644693 | 5th edition (Maximum Pr, November 1, 2008), cover price $34.95 | About this edition: Updated with cutting-edge online examples and the latest success stories, this accessible handbook will enable any company to profit from business-to-business techniques.
Miscellaneous:
9781931644754 | 5th edition (Maximum Pr, November 1, 2008), cover price $34.95
(view table of contents)
Hardcover:
9780538727198 | South-Western Pub, October 1, 2002, cover price $37.95
Details are given of the insights and tools necessary to create successful marketing strategies that can be adapted for all media. The new edition covers all media, including space ads, catalogues, back end marketing, telemarketing, broadcast, TV shopping and interactive outlets. (view table of contents)
Hardcover:
9780844231723 | 2 sub edition (Ntc Business Books, December 1, 1997), cover price $39.95
9780844231792 | Natl Textbook Co Trade, March 1, 1991, cover price $39.95 | About this edition: Details are given of the insights and tools necessary to create successful marketing strategies that can be adapted for all media.
Paperback:
9780819424648 | Society of Photo Optical, July 1, 1997, cover price $89.00
Hardcover:
9780684182155 | Scribner, December 1, 1985, cover price $4.98
Product Description: Susan K. Jones is a tenured, full Professor of Marketing at Ferris State University, and owner of Susan K. Jones and Associates (direct marketing and advertising). Clients of Susan K. Jones & Associates have included International Resources, The Hamilton Collection, Enesco Corporation, GoCollect...read more (view table of contents, read Amazon.com's description)
Paperback:
9780916838850 | Schiffer Pub Ltd, September 1, 1983, cover price $13.95 | About this edition: Susan K.
Paperback:
9780684178417 | Reprint edition (Macmillan Pub Co, May 1, 1983), cover price $6.95 | About this edition: Book by Januz, Lauren Robert, Jones, Susan K.
displaying 1 to 10 |
at end