search for books and compare prices
Susan K. Jones has written 10 work(s)
Search for other authors with the same name
displaying 1 to 10 | at end
show results in order: alphabetically | oldest to newest | newest to oldest
Cover for 9781933199450 Cover for 9781933199498 Cover for 9781933199023 Cover for 9781933199313 Cover for 9780226064642 Cover for 9781933199061 Cover for 9781933199092 Cover for 9781933199344 Cover for 9781931644693 Cover for 9780844231723 Cover for 9780844231792 Cover for 9780819424648 Cover for 9780684182155 Cover for 9780916838850 Cover for 9780684178417
cover image for 9781933199498
Product Description: A comprehensive discussion of all of the elements of successful business-to-business marketing, from creative to management to strategy development.

Hardcover:

9781933199450 | Racom Communications, August 30, 2013, cover price $59.95 | About this edition: Business-to-Business Marketing gives a highly readable, practical survey of the world of B2B marketing, including all the profitable strategic and smart measurement techniques.

Paperback:

9781933199498, titled "Business to Business Marketing" | Racom Communications, September 1, 2014, cover price $34.95 | About this edition: A comprehensive discussion of all of the elements of successful business-to-business marketing, from creative to management to strategy development.

cover image for 9781933199313
Product Description: This is the classic primer on how to make the creative plan fit into and support the marketing plan, and develop creative ideas that are strategically accurate and tactically effective. And, in this time of multiplying media forms, the author shows how to develop creative plans, strategies, and ideas that integrate different media forms and platforms that create more effective and more profitable marketing communications programs...read more

Paperback:

9781933199313 | 4th edition (Racom Communications, August 1, 2011), cover price $49.95 | About this edition: This is the classic primer on how to make the creative plan fit into and support the marketing plan, and develop creative ideas that are strategically accurate and tactically effective.
9781933199023 | 3 edition (Racom Communications, December 5, 2005), cover price $49.95 | About this edition: The right creative strategy can mean the difference between success and failure in any direct or interactive marketing programme.

cover image for 9781933199061
Product Description: The book contains 18 cases and 16 articles by leading authorities covering the entire landscape of integrated marketing communications.
By Susan K. Jones (editor)

Hardcover:

9780226064642, titled "Tradition Counter Tradition: Love and the Form of Fiction" | Univ of Chicago Pr, October 1, 1987, cover price $27.50 | also contains Tradition Counter Tradition: Love and the Form of Fiction | About this edition: 1987, hardcover edition, University of Chicago Press, Chicago, IL, 391 pages.

Paperback:

9781933199061 | Racom Communications, January 1, 2015, cover price $49.95 | About this edition: The book contains 18 cases and 16 articles by leading authorities covering the entire landscape of integrated marketing communications.
9781933199344 | 2 edition (Racom Communications, July 31, 2011), cover price $49.95 | About this edition: A comprehensive survey of the fast-growing field of Integrated Marketing Communications, the new discipline that merges the fields of advertising, marketing, direct marketing, and marketing communications.
9781933199092 | Racom Communications, October 1, 2008, cover price $49.95 | About this edition: This handbook detailed information about solving marketing problems with an integrated solution.

cover image for 9781931644693
Product Description: Updated with cutting-edge online examples and the latest success stories, this accessible handbook will enable any company to profit from business-to-business techniques. Practical yet visionary, this resource provides a blueprint for success by explaining seven proven strategies for increasing profits by direct marketing...read more

Paperback:

9781931644693 | 5th edition (Maximum Pr, November 1, 2008), cover price $34.95 | About this edition: Updated with cutting-edge online examples and the latest success stories, this accessible handbook will enable any company to profit from business-to-business techniques.

Miscellaneous:

9781931644754 | 5th edition (Maximum Pr, November 1, 2008), cover price $34.95

cover image for 9780844231723
Product Description: This book contains all the insights and hand s-on tools necessary to create and execute packages that att ract the right customers, turn leads into buyers and convert one-time sales into long term customers. ' (view table of contents, read Amazon.com's description)

Hardcover:

9780844231723 | 2 sub edition (Ntc Business Books, December 1, 1997), cover price $39.95 | About this edition: This book contains all the insights and hand s-on tools necessary to create and execute packages that att ract the right customers, turn leads into buyers and convert one-time sales into long term customers.
9780844231792 | Natl Textbook Co Trade, March 1, 1991, cover price $39.95 | About this edition: Details are given of the insights and tools necessary to create successful marketing strategies that can be adapted for all media.

cover image for 9780916838850
Product Description: Susan K. Jones is a tenured, full Professor of Marketing at Ferris State University, and owner of Susan K. Jones and Associates (direct marketing and advertising). Clients of Susan K. Jones & Associates have included International Resources, The Hamilton Collection, Enesco Corporation, GoCollect...read more (view table of contents, read Amazon.com's description)
By Susan K. Jones (editor)

Paperback:

9780916838850 | Schiffer Pub Ltd, September 1, 1983, cover price $13.95 | About this edition: Susan K.

cover image for 9780684178417
Product Description: Book by Januz, Lauren Robert, Jones, Susan K.

Paperback:

9780684178417 | Reprint edition (Macmillan Pub Co, May 1, 1983), cover price $6.95 | About this edition: Book by Januz, Lauren Robert, Jones, Susan K.

displaying 1 to 10 | at end