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Ruth P. Stevens has written 2 work(s)
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cover image for 9780789741141
Product Description: The Hands-On, Up-to-the-Minute Guide to Generating Better-Qualified, Quicker-to-Close B2B Leads!   Lead generation is “Job One”: B2B marketers’ single most important objective. Maximizing Lead Generation brings together everything you need to know to do it right...read more

Paperback:

9780789741141 | Que Pub, July 5, 2011, cover price $24.99 | About this edition: The Hands-On, Up-to-the-Minute Guide to Generating Better-Qualified, Quicker-to-Close B2B Leads!

cover image for 9780324206241
Product Description: Finally - an authority on maximizing your company's trade show potential. The author masterfully covers all aspects of trade show marketing - setting objectives, planning, promoting, executing, measuring performance, generating leads, working with the media, following up, and much more...read more

Hardcover:

9780324206241 | South-Western Pub, February 18, 2005, cover price $76.95 | About this edition: Finally - an authority on maximizing your company's trade show potential.

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