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Business-to-business Marketing
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Book cover for 9781933199450
With Victor Hunter | from Racom Communications (August 30, 2013)
9781933199450 | details & prices | 296 pages | List price $59.95
About: Business-to-Business Marketing gives a highly readable, practical survey of the world of B2B marketing, including all the profitable strategic and smart measurement techniques.
Book cover for 9781933199498
With Robert Bly | from Racom Communications (September 1, 2014); titled "Business to Business Marketing"
9781933199498 | details & prices | 280 pages | 6.00 × 9.00 × 1.00 in. | List price $34.95
About: A comprehensive discussion of all of the elements of successful business-to-business marketing, from creative to management to strategy development.