Broke and broken-hearted donât need to be your destiny. Neither do flat sales or frustrated teams. This is a book for those who believe in different. You donât believe in safe or same. Youâve tried doing things the way you were taught or told, and it didnât turn out the way you had hoped. Expectations are higher. Pressure is greater. Budgets are tighter. Regardless of whether you are alone or the leader of a major organization, you are that person who simply cannot shake the belief that doing the same things youâve always done wonât work anymore. And maybe you donât have a choice: do something different or youâre out, youâre closing shop, youâre losing at the ballot box or the box office.
Hereâs the good news. Itâs not too late. In fact, youâre early. Most are content to squeeze the blood from the turnip before things collapse. They worked for years to get to the top position. Theyâve got big overhead. Theyâre no longer nimble or fast. And they know it. Theyâre just doing whatever they can to hang on. And fear drives every decision â not only fear of whatâs coming next quarter, but fear of doing anything different.
Different has and always will be the differentiator between individuals, ideas, and industries. A small twist. A unique perspective. An unconventional approach. A different take. Are you a different maker? Do you criticize by creating? Do you see things others donât? You play an essential role, now more than ever. Different Drummer is for the crazy ones, the outsiders, the kids who are not let into the circleâ¦for those who never want to be the same.
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