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Adrian Payne has written 13 work(s)
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Product Description: This introduction to the concept of relationship marketing covers the management of internal and external markets, the economics of customer retention, the changing face of service quality management and the relationship of the marketing management chain.
Paperback:
9780749416362 | Kogan Page Ltd, August 1, 1995, cover price $32.50 | About this edition: This introduction to the concept of relationship marketing covers the management of internal and external markets, the economics of customer retention, the changing face of service quality management and the relationship of the marketing management chain.
(view table of contents)
Hardcover:
9780273642497 | Financial Times Management, December 1, 2000, cover price $37.00
Hardcover:
9780750656771 | Routledge, December 4, 2002, cover price $75.00
Product Description: Containing numerous charts and diagrams, this text explains the key concepts of marketing as they relate to services marketing. It explores the role of services marketing, and then examines segmentation, positioning and the services marketing mix...read more
Paperback:
9780132848527 | Pearson P T R, August 1, 1993, cover price $19.95 | About this edition: Containing numerous charts and diagrams, this text explains the key concepts of marketing as they relate to services marketing.
Product Description: Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field. It is about achieving a total understanding of the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it...read more
Hardcover:
9780750664370 | Routledge, November 11, 2005, cover price $75.00 | About this edition: Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field.
Miscellaneous:
9780080476933 | Butterworth-Heinemann, November 11, 2005, cover price $50.95
This text offers advice on creating successful marketing plans, with each chapter having examples of marketing planning in practice. The book highlights key misunderstandings about marketing and the nature of services and relationship marketing. The marketer is taken step-by-step through the stages of the marketing planning process and alerted to the barriers that can prevent a service organization being successful in introducing marketing planning. Frameworks and techniques are suggested for undertaking the marketing planning process and implementing the principles covered. Marketing intelligence systems, market research, organization development stages and marketing orientation are covered. (view table of contents)
Hardcover:
9780750625494 | Butterworth-Heinemann, January 1, 1996, cover price $50.95 | About this edition: This text offers advice on creating successful marketing plans, with each chapter having examples of marketing planning in practice.
Paperback:
9780750630221 | Routledge, July 23, 1996, cover price $78.95
Paperback:
9780750667463 | 2 edition (Butterworth-Heinemann, October 17, 2005), cover price $70.95
Paperback:
9780750609784 | Reprint edition (Butterworth-Heinemann, February 1, 1993), cover price $50.95
(view table of contents)
Paperback:
9780750648394 | Routledge, November 10, 2002, cover price $55.95
Miscellaneous:
9780080516042 | Butterworth-Heinemann, November 10, 2002, cover price $43.95
Product Description: The newly emerging area of relationship marketing has become a major focal point for leading-edge practitioners in their search for sustainable competitive advantage. This book, which complements the best-selling title Relationship Marketing, presents a selection of some of the best writing on the subject by experts from around the world...read more (view table of contents, read Amazon.com's description)
Hardcover:
9780750620208 | Butterworth-Heinemann, November 1, 1995, cover price $49.95 | About this edition: This reader provides selected articles that highlight key concepts as well as giving industrial and service perspectives.
Paperback:
9780750640176 | Butterworth-Heinemann, June 1, 1998, cover price $42.95 | About this edition: The newly emerging area of relationship marketing has become a major focal point for leading-edge practitioners in their search for sustainable competitive advantage.
(view table of contents)
Hardcover:
9780750636261 | Butterworth-Heinemann, May 24, 1999, cover price $80.00
Hardcover:
9780470032725 | John Wiley & Sons Inc, November 17, 2006, cover price $60.00
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