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Relationship Marketing for Competitive Advantage: Winning and Keeping Customers
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Bibliographic Detail
Publisher Butterworth-Heinemann
Publication date June 1, 1998
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9780750640176
ISBN-10 0750640170
Dimensions 0.75 by 6 by 9 in.
Weight 1.05 lbs.
Availability§ Out of Print
Published in Great Britain
Original list price $42.95
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: The newly emerging area of relationship marketing has become a major focal point for leading-edge practitioners in their search for sustainable competitive advantage. This book, which complements the best-selling title Relationship Marketing, presents a selection of some of the best writing on the subject by experts from around the world. The editors have supplemented these articles with linking summaries and commentaries which together highlight the breadth of this important topic.

Issues such as:
*customer retention
*employee satisfaction
*supplier relations
*management of service quality
are all brought together to provide an integrated approach to the development of a relationship marketing strategy.

Complements the best-selling title Relationship Marketing
Presents a selection of some of the best writing on the subject by experts from around the world

Editions
Hardcover
Book cover for 9780750620208
 
With Chartered Institute of Marketing (other contributor), Christopher Martin | from Butterworth-Heinemann (November 1, 1995)
9780750620208 | details & prices | 304 pages | 6.50 × 9.75 × 1.00 in. | 1.35 lbs | List price $49.95
About: This reader provides selected articles that highlight key concepts as well as giving industrial and service perspectives.
Paperback
Book cover for 9780750640176
 
The price comparison is for this edition
With Martin Christopher | from Butterworth-Heinemann (June 1, 1998)
9780750640176 | details & prices | 6.00 × 9.00 × 0.75 in. | 1.05 lbs | List price $42.95
About: The newly emerging area of relationship marketing has become a major focal point for leading-edge practitioners in their search for sustainable competitive advantage.

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