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The Essence of Services Marketing
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Paperback
from Pearson P T R (August 1, 1993)
9780132848527 | details & prices | 6.00 × 9.00 × 0.75 in. | 0.90 lbs | List price $19.95
About: Containing numerous charts and diagrams, this text explains the key concepts of marketing as they relate to services marketing.
About: Containing numerous charts and diagrams, this text explains the key concepts of marketing as they relate to services marketing.