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Product Description: Four marketing and management consultants advocate "pan-company marketing," a concept that emphasizes customers, service, and employee communication at all levels as the best means to command customer preference. Of probable interest to CEOs and their boards...read more (view table of contents, read Amazon.com's description)

Hardcover:

9780273642497 | Financial Times Management, December 1, 2000, cover price $37.00 | About this edition: Four marketing and management consultants advocate "pan-company marketing," a concept that emphasizes customers, service, and employee communication at all levels as the best means to command customer preference.

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