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Adrian Payne has written 13 work(s)
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Cover for 9780470032725 Cover for 9780750664370 Cover for 9780750667463 Cover for 9780750656771 Cover for 9780750648394 Cover for 9780273642497 Cover for 9780750636261 Cover for 9780750620208 Cover for 9780750640176 Cover for 9780750630221 Cover for 9780132848527 Cover for 9780750609784
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Product Description: You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you want to know what they can do for you. Can they help with everyday marketing issues like brands, channels and relationships? The answer is yes...read more

Hardcover:

9780470032725 | John Wiley & Sons Inc, November 17, 2006, cover price $60.00 | About this edition: You've chosen this book.

cover image for 9780750664370
Product Description: Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field. It is about achieving a total understanding of the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it...read more

Hardcover:

9780750664370 | Routledge, November 11, 2005, cover price $75.00 | About this edition: Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field.

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Product Description: Marketing Plans for Service Businesses is based on the successful Marketing Planning for Services, which has been completely overhauled, updated and revised to give a new and authoritative guide to the challenge of creating marketing plans that produce significantly improved bottom-line results...read more

Paperback:

9780750667463 | 2 edition (Butterworth-Heinemann, October 17, 2005), cover price $70.95 | About this edition: Marketing Plans for Service Businesses is based on the successful Marketing Planning for Services, which has been completely overhauled, updated and revised to give a new and authoritative guide to the challenge of creating marketing plans that produce significantly improved bottom-line results.

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Product Description: Customer Relationship Management presents a ground-breaking strategic framework for successful CRM policy. Built around Professor Payne's five key processes, the book demonstrates a systematic management progression that will guarantee the maximum impact and efficiency of a CRM programme...read more

Hardcover:

9780750656771 | Routledge, December 4, 2002, cover price $75.00 | About this edition: Customer Relationship Management presents a ground-breaking strategic framework for successful CRM policy.

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Product Description: Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers...read more (view table of contents, read Amazon.com's description)

Paperback:

9780750648394 | Routledge, November 10, 2002, cover price $55.95 | About this edition: Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.

Miscellaneous:

9780080516042 | Butterworth-Heinemann, November 10, 2002, cover price $43.95

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Product Description: (Pearson Education) A guide to creating a company that is driven by and focused on customer requirements. Includes interviews with the CEOs of several major companies and case studies from companies which are putting this type of marketing into practice. (view table of contents, read Amazon.com's description)

Hardcover:

9780273642497 | Financial Times Management, December 1, 2000, cover price $37.00 | About this edition: (Pearson Education) A guide to creating a company that is driven by and focused on customer requirements.

cover image for 9780750636261
Product Description: Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies. Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive Advantage: winning and keeping customers' this new title provides readers with insights into marketing in the 21st century...read more (view table of contents, read Amazon.com's description)

Hardcover:

9780750636261 | Butterworth-Heinemann, May 24, 1999, cover price $80.00 | About this edition: Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies.

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Product Description: The newly emerging area of relationship marketing has become a major focal point for leading-edge practitioners in their search for sustainable competitive advantage. This book, which complements the best-selling title Relationship Marketing, presents a selection of some of the best writing on the subject by experts from around the world...read more (view table of contents, read Amazon.com's description)

Hardcover:

9780750620208 | Butterworth-Heinemann, November 1, 1995, cover price $49.95 | About this edition: This reader provides selected articles that highlight key concepts as well as giving industrial and service perspectives.

Paperback:

9780750640176 | Butterworth-Heinemann, June 1, 1998, cover price $42.95 | About this edition: The newly emerging area of relationship marketing has become a major focal point for leading-edge practitioners in their search for sustainable competitive advantage.

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Product Description: Marketing Planning for Services is the answer to the challenge of creating marketing plans that produce significantly improved bottom-line results. It is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice...read more (view table of contents, read Amazon.com's description)

Hardcover:

9780750625494 | Butterworth-Heinemann, January 1, 1996, cover price $50.95 | About this edition: This text offers advice on creating successful marketing plans, with each chapter having examples of marketing planning in practice.

Paperback:

9780750630221 | Routledge, July 23, 1996, cover price $78.95 | About this edition: Marketing Planning for Services is the answer to the challenge of creating marketing plans that produce significantly improved bottom-line results.

Product Description: This introduction to the concept of relationship marketing covers the management of internal and external markets, the economics of customer retention, the changing face of service quality management and the relationship of the marketing management chain.
By Adrian Payne (editor)

Paperback:

9780749416362 | Kogan Page Ltd, August 1, 1995, cover price $32.50 | About this edition: This introduction to the concept of relationship marketing covers the management of internal and external markets, the economics of customer retention, the changing face of service quality management and the relationship of the marketing management chain.

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Product Description: Containing numerous charts and diagrams, this text explains the key concepts of marketing as they relate to services marketing. It explores the role of services marketing, and then examines segmentation, positioning and the services marketing mix...read more

Paperback:

9780132848527 | Pearson P T R, August 1, 1993, cover price $19.95 | About this edition: Containing numerous charts and diagrams, this text explains the key concepts of marketing as they relate to services marketing.

cover image for 9780750609784
Product Description: The strategic emphasis in Relationship Marketing is as much on keeping customers as it is on getting them in the first place. The aim is to provide unique value in chosen markets, sustainable over time, which brings the customers back for more...read more

Paperback:

9780750609784 | Reprint edition (Butterworth-Heinemann, February 1, 1993), cover price $50.95 | About this edition: The strategic emphasis in Relationship Marketing is as much on keeping customers as it is on getting them in the first place.

displaying 1 to 13 | at end