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Moira Clark has written 3 work(s)
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Cover for 9780750660853 Cover for 9780750636261 Cover for 9780750620208 Cover for 9780750640176
Business Success Through Service Excellence
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By Susan Baker and Moira Clark
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Paperback:

9780750660853 | Routledge, November 8, 2004, cover price $59.95

Relationship Marketing: Strategy and Implementation
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(view table of contents)
By Martin Christopher, Moira Clark, Adrian Payne and Helen Peck (editor)
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Hardcover:

9780750636261 | Butterworth-Heinemann, May 24, 1999, cover price $80.00

Relationship Marketing for Competitive Advantage: Winning and Keeping Customers
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Product Description: The newly emerging area of relationship marketing has become a major focal point for leading-edge practitioners in their search for sustainable competitive advantage. This book, which complements the best-selling title Relationship Marketing, presents a selection of some of the best writing on the subject by experts from around the world...read more (view table of contents, read Amazon.com's description)
By Moira Clark, Adrian Payne and Helen Peck
See complete details on each edition (2 editions listed)

Hardcover:

9780750620208 | Butterworth-Heinemann, November 1, 1995, cover price $49.95 | About this edition: This reader provides selected articles that highlight key concepts as well as giving industrial and service perspectives.

Paperback:

9780750640176 | Butterworth-Heinemann, June 1, 1998, cover price $42.95 | About this edition: The newly emerging area of relationship marketing has become a major focal point for leading-edge practitioners in their search for sustainable competitive advantage.

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