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Marketing Planning for Services
Descriptions of each edition are found in brief where available. Click details & prices to get more information on a book or to find the best prices for the title.
Hardcover
from Butterworth-Heinemann (January 1, 1996)
9780750625494 | details & prices | 364 pages | 6.75 × 9.75 × 1.00 in. | 1.55 lbs | List price $50.95
About: This text offers advice on creating successful marketing plans, with each chapter having examples of marketing planning in practice.
About: This text offers advice on creating successful marketing plans, with each chapter having examples of marketing planning in practice.
Paperback
from Routledge (July 23, 1996)
9780750630221 | details & prices | 6.25 × 9.50 × 1.00 in. | 1.30 lbs | List price $78.95