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By
Adrian Payne and
Malcolm McDonald
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Bibliographic Detail
Publisher
Routledge
Publication date
July 23, 1996
Binding
Paperback
Book category
Adult Non-Fiction
ISBN-13
9780750630221
ISBN-10
0750630221
Dimensions
1 by 6.25 by 9.50 in.
Weight
1.30 lbs.
Original list price
$78.95
Summaries and Reviews
(view table of contents)
Editions
Hardcover
from Butterworth-Heinemann (January 1, 1996)
9780750625494 | details & prices | 364 pages | 6.75 × 9.75 × 1.00 in. | 1.55 lbs | List price $50.95
About: This text offers advice on creating successful marketing plans, with each chapter having examples of marketing planning in practice.
About: This text offers advice on creating successful marketing plans, with each chapter having examples of marketing planning in practice.
Paperback
The price comparison is for this edition
from Routledge (July 23, 1996)
9780750630221 | details & prices | 6.25 × 9.50 × 1.00 in. | 1.30 lbs | List price $78.95
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