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Handbook Of Crm: Achieving Excellence in Customer Management
By
Adrian Payne
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Jump down to see edition details for: Hardcover
Bibliographic Detail
Publisher
Routledge
Publication date
November 11, 2005
Pages
438
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9780750664370
ISBN-10
0750664371
Dimensions
1.25 by 6.50 by 9.75 in.
Weight
1.85 lbs.
Published in
Great Britain
Original list price
$75.00
Summaries and Reviews
Amazon.com description: Product Description: Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field.
It is about achieving a total understanding of the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it.
Based on recent knowledge, it is underpinned by:
* Clear and comprehensive explanations of the key concepts in the field
* Vignettes and full cases from major businesses internationally
* Definitive references and notes to further sources of information on every aspect of CRM
* Templates and audit advice for assessing your own CRM needs and targets
The most lucid, comprehensive and important overview of the subject and an invaluable tool in enabling the connection of the major principles to the real world of business.
It is about achieving a total understanding of the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it.
Based on recent knowledge, it is underpinned by:
* Clear and comprehensive explanations of the key concepts in the field
* Vignettes and full cases from major businesses internationally
* Definitive references and notes to further sources of information on every aspect of CRM
* Templates and audit advice for assessing your own CRM needs and targets
The most lucid, comprehensive and important overview of the subject and an invaluable tool in enabling the connection of the major principles to the real world of business.
Editions
Hardcover
The price comparison is for this edition
from Routledge (November 11, 2005)
9780750664370 | details & prices | 438 pages | 6.50 × 9.75 × 1.25 in. | 1.85 lbs | List price $75.00
About: Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field.
About: Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field.
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