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Nigel Piercy has written 14 work(s)
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Product Description: Market-Led Strategic Change, 5th edition, has been fully revised and updated to reflect the realities of 21st century business and the practical issues for managers in the process of going to market. The world of business has changed dramatically, with a more complex environment, more demanding customers and radical new ways of going to market...read more
Paperback:
9780415834278 | 5 revised edition (Routledge, December 12, 2016), cover price $67.95 | About this edition: Market-Led Strategic Change, 5th edition, has been fully revised and updated to reflect the realities of 21st century business and the practical issues for managers in the process of going to market.
9781856175043 | 4th edition (Routledge, November 11, 2008), cover price $58.95
9780750632850 | 2nd edition (Butterworth-Heinemann, February 1, 1998), cover price $42.95
This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique. The book describes and analyses marketing organisation and processes in terms of organisational power and politics and models market budgets as political outcomes.
Hardcover:
9781138790896 | Reprint edition (Routledge, September 3, 2014), cover price $170.00 | About this edition: This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique.
Paperback:
9781138995635 | Routledge, November 24, 2015, cover price $47.95
Product Description: This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentration, showing its weaknesses and the flaws in the supporting evidence...read more
Hardcover:
9781138790193 | Routledge, March 9, 2014, cover price $140.00 | About this edition: This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice.
9780043820377 | Unwin Hyman, December 1, 1982, cover price $21.95 | About this edition: This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice.
Paperback:
9781138969414 | Reprint edition (Routledge, November 24, 2015), cover price $47.95 | About this edition: This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice.
Product Description: Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines: The study of the organisational location and positioning of the marketing function The analytical perspectives of information-processing theories of organisation The relationship between structure and information Organisational processes...read more
Hardcover:
9781138791510 | Routledge, September 3, 2014, cover price $140.00 | About this edition: Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation.
Paperback:
9781138980488 | Routledge, November 24, 2015, cover price $47.95 | About this edition: Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation.
Product Description: "Strategic Marketing" 9/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The book is designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation...read more
Paperback:
9780071263351 | 9 edition (McGraw-Hill Education, April 1, 2008), cover price $87.00 | About this edition: "Strategic Marketing" 9/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace.
Paperback:
9780273706977 | 4th edition (Prentice Hall, January 15, 2008), cover price $226.00
Hardcover:
9780470032725 | John Wiley & Sons Inc, November 17, 2006, cover price $60.00
Product Description: "Marketing Strategy and Competitive Positioning" deals with the process of developing and implementing a marketing strategy. The third edition focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage...read more (view table of contents, read Amazon.com's description)
Hardcover:
9780133712537 | 2 sub edition (Prentice Hall, March 1, 1998), cover price $55.01
Paperback:
9780273655169 | 3 edition (Financial Times Management, November 1, 2003), cover price $110.00 | About this edition: "Marketing Strategy and Competitive Positioning" deals with the process of developing and implementing a marketing strategy.
(view table of contents)
Paperback:
9780750652254 | 3 edition (Butterworth-Heinemann, December 11, 2001), cover price $60.95
Paperback:
9780750606707 | Butterworth-Heinemann, September 1, 1992, cover price $46.95 | About this edition: Offers a new approach to the old problem of making marketing happen.
Product Description: Book by
Hardcover:
9780893972608 | Nichols Pub Co, November 1, 1986, cover price $39.50 | About this edition: Book by
Product Description: This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique...read more
Hardcover:
9780709920922 | Routledge Kegan & Paul, February 1, 1986, cover price $55.00 | About this edition: This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique.
Product Description: Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines: The study of the organisational location and positioning of the marketing function The analytical perspectives of information-processing theories of organisation The relationship between structure and information Organisational processes...read more
Hardcover:
9780046582456 | Unwin Hyman, April 1, 1985, cover price $34.95 | About this edition: Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation.
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
Hardcover:
9780709920250 | Routledge Kegan & Paul, March 1, 1984, cover price $38.90 | About this edition: A good marketing information system is an essential ingredient of all successful marketing.
Paperback:
9780709920267 | Routledge Kegan & Paul, May 1, 1984, cover price $12.95
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