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Advances in Relationship Marketing
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Paperback
from Kogan Page Ltd (August 1, 1995)
9780749416362 | details & prices | 286 pages | 6.25 × 9.50 × 1.00 in. | 0.95 lbs | List price $32.50
About: This introduction to the concept of relationship marketing covers the management of internal and external markets, the economics of customer retention, the changing face of service quality management and the relationship of the marketing management chain.
About: This introduction to the concept of relationship marketing covers the management of internal and external markets, the economics of customer retention, the changing face of service quality management and the relationship of the marketing management chain.