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Cover for 9780333994368 Cover for 9780333994375 Cover for 9780750656771 Cover for 9780273642497 Cover for 9780273631057
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Product Description: Assuming no prior marketing knowledge, Marketing: A Complete Guide provides a concise yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to the topic. Drawing on their substantial teaching and research experience, Martin Christopher and Malcolm McDonald focus on the important and useful aspects of each topic to provide practical and authoritative insights into significant marketing issues...read more

Hardcover:

9780333994368 | Palgrave Macmillan, July 1, 2003, cover price $99.95 | About this edition: Assuming no prior marketing knowledge, Marketing: A Complete Guide provides a concise yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to the topic.

Paperback:

9780333994375 | Palgrave Macmillan, July 4, 2003, cover price $89.00 | About this edition: Assuming no prior marketing knowledge, Marketing: A Complete Guide provides a concise yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to the topic.

cover image for 9780750656771
Product Description: Customer Relationship Management presents a ground-breaking strategic framework for successful CRM policy. Built around Professor Payne's five key processes, the book demonstrates a systematic management progression that will guarantee the maximum impact and efficiency of a CRM programme...read more

Hardcover:

9780750656771 | Routledge, December 4, 2002, cover price $75.00 | About this edition: Customer Relationship Management presents a ground-breaking strategic framework for successful CRM policy.

cover image for 9780273642497
Product Description: Four marketing and management consultants advocate "pan-company marketing," a concept that emphasizes customers, service, and employee communication at all levels as the best means to command customer preference. Of probable interest to CEOs and their boards...read more (view table of contents, read Amazon.com's description)

Hardcover:

9780273642497 | Financial Times Management, December 1, 2000, cover price $37.00 | About this edition: Four marketing and management consultants advocate "pan-company marketing," a concept that emphasizes customers, service, and employee communication at all levels as the best means to command customer preference.

cover image for 9780273631057
Stresses the importance of companies being able to customize products and services, handle supply chains, provide customer advice and service, increase customer convenience, and work with business alliances (view table of contents)

Hardcover:

9780273631057 | Financial Times Management, October 1, 1998, cover price $27.95 | About this edition: Stresses the importance of companies being able to customize products and services, handle supply chains, provide customer advice and service, increase customer convenience, and work with business alliances

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