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Relationship Marketing for Competitive Advantage: Winning and Keeping Customers
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Hardcover
Book cover for 9780750620208
 
With Chartered Institute of Marketing (other contributor), Christopher Martin | from Butterworth-Heinemann (November 1, 1995)
9780750620208 | details & prices | 304 pages | 6.50 × 9.75 × 1.00 in. | 1.35 lbs | List price $49.95
About: This reader provides selected articles that highlight key concepts as well as giving industrial and service perspectives.
Paperback
Book cover for 9780750640176
 
With Martin Christopher | from Butterworth-Heinemann (June 1, 1998)
9780750640176 | details & prices | 6.00 × 9.00 × 0.75 in. | 1.05 lbs | List price $42.95
About: The newly emerging area of relationship marketing has become a major focal point for leading-edge practitioners in their search for sustainable competitive advantage.