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The Asian Marketing Casebook
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Paperback
from Prentice Hall (June 1, 1999)
9780137955503 | details & prices | 958 pages | 7.25 × 9.50 × 1.50 in. | 2.85 lbs | List price $44.00
About: This compilation of 60 case studies, covering 16 Asian countries and the Middle East, demonstrates the diversity of marketing problems faced by both domestic Asian and foreign corporations operating in Asia.
About: This compilation of 60 case studies, covering 16 Asian countries and the Middle East, demonstrates the diversity of marketing problems faced by both domestic Asian and foreign corporations operating in Asia.