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Key Account Management and Planning: The Comprehensive Handbook for Managing Your Company's Most Important Strategic Asset
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Hardcover
Book cover for 9780743211888
 
from Free Pr (September 4, 2001); titled "Key Account Management and Planning: The Comprehensive Handbook for Managing Your Company's Most Important Strategic Asset"
9780743211888 | details & prices | 462 pages | 6.50 × 9.75 × 1.50 in. | 1.65 lbs | List price $45.00
About: A practical and timely handbook for modern-day sales managers explains how to transform key accounts, in both domestic and global markets, into business success, providing step-by-step guidelines for developing strategy, managing a sales force, analyzing key accounts, and more.
Paperback
Book cover for 9781451624236
 
from Free Pr (October 15, 2010); titled "Key Account Management and Planning: The Comprehensive Handbook for Managing Your Company's Most Important Strategic Asset"
9781451624236 | details & prices | 462 pages | 6.00 × 9.25 × 1.25 in. | 1.55 lbs | List price $28.99
About: The vastly increased level of competitive intensity faced by corporations and the increased costs of selling have radically changed the nature of the traditional selling process.
Miscellaneous
Book cover for 9780743215442
 
from Free Pr (September 4, 2001); titled "Key Account Management and Planning: The Comprehensive Handbook for Managing Your Company's Most Important Strategic Asset"
9780743215442 | details & prices | 480 pages | List price $33.99