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Wilfried R. Vanhonacker has written 2 work(s)
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China Casebook
By Wilfried R. Vanhonacker
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Hardcover:

9780071237628 | McGraw-Hill, June 1, 2004, cover price $55.01

The Asian Marketing Casebook
cover image for 9780137955503
Product Description: This compilation of 60 case studies, covering 16 Asian countries and the Middle East, demonstrates the diversity of marketing problems faced by both domestic Asian and foreign corporations operating in Asia. The Asian countries are Bangladesh, China, Hong Kong, India, Indonesia, Japan, Kazakstan, Malaysia, Pakistan, the Phillipines, Singapore, South Korea, Sri Lanka, Taiwan, Thailand, and Vietnam...read more (view table of contents, read Amazon.com's description)
By Noel Capon and Wilfried R. Vanhonacker
See complete details on each edition (1 edition listed)

Paperback:

9780137955503 | Prentice Hall, June 1, 1999, cover price $44.00 | About this edition: This compilation of 60 case studies, covering 16 Asian countries and the Middle East, demonstrates the diversity of marketing problems faced by both domestic Asian and foreign corporations operating in Asia.

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