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Cover for 9780684848679 Cover for 9780749444556 Cover for 9781439167274
Total Integrated Marketing: Breaking the Bounds of the Function
cover image for 9781439167274
Presents arguments that reveal why marketing should be a top priority for today's companies, explaining how to integrate a marketing imperative that utilizes every major part of a business.
By Noel Capon, James Mac Hulbert and Nigel F. Piercy
See complete details on each edition (3 editions listed)

Hardcover:

9780684848679 | Free Pr, April 1, 2003, cover price $28.00 | About this edition: Presents arguments that reveal why marketing should be a top priority for today's companies, explaining how to integrate a marketing imperative that utilizes every major part of a business.

Paperback:

9781439167274 | Free Pr, March 25, 2009, cover price $23.95
9780749444556 | New edition (Gardners Books, August 3, 2005), cover price $24.65 | also contains Total Integrated Marketing: Breaking the Bounds of the Function | About this edition: Argues that marketing has lost its way.

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