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Total Integrated Marketing: Breaking the Bounds of the Function
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Bibliographic Detail
Publisher
Free Pr
Publication date
April 1, 2003
Pages
368
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9780684848679
ISBN-10
0684848678
Dimensions
1 by 6.25 by 9 in.
Weight
1.25 lbs.
Availability§
Publisher Out of Stock Indefinitely
Original list price
$28.00
§As reported by publisher
Summaries and Reviews
Summary
Presents arguments that reveal why marketing should be a top priority for today's companies, explaining how to integrate a marketing imperative that utilizes every major part of a business and relating the success stories of such organizations as Intel and Toyota.
Editions
Hardcover
The price comparison is for this edition
from Free Pr (April 1, 2003)
9780684848679 | details & prices | 368 pages | 6.25 × 9.00 × 1.00 in. | 1.25 lbs | List price $28.00
About: Presents arguments that reveal why marketing should be a top priority for today's companies, explaining how to integrate a marketing imperative that utilizes every major part of a business.
About: Presents arguments that reveal why marketing should be a top priority for today's companies, explaining how to integrate a marketing imperative that utilizes every major part of a business.
Paperback
from Free Pr (March 25, 2009)
9781439167274 | details & prices | 356 pages | 6.25 × 9.25 × 1.00 in. | 1.25 lbs | List price $23.95
New edition from Gardners Books (August 3, 2005)
9780749444556 | details & prices | 368 pages | 5.50 × 8.75 × 1.25 in. | 1.20 lbs | List price $24.65
This edition also contains Total Integrated Marketing: Breaking the Bounds of the Function
About: Argues that marketing has lost its way.
This edition also contains Total Integrated Marketing: Breaking the Bounds of the Function
About: Argues that marketing has lost its way.
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