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James M. Hulbert has written 3 work(s)
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Argues that marketing has lost its way. This title aims to ensure that everyone in the organization has one paramount goal to get and keep customers can success be achieved. It provides marketing tips and innovations that readers can adapt to their own businesses, and revealing cases that lift the lid on good and bad practice around the world.
Paperback:
9780749444556 | New edition (Gardners Books, August 3, 2005), cover price $24.65 | also contains Total Integrated Marketing: Breaking the Bounds of the Function | About this edition: Argues that marketing has lost its way.
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Paperback:
9780139156953 | Prentice Hall, October 1, 2000, cover price $140.60
Hardcover:
9780231063807 | Columbia Univ Pr, April 1, 1988, cover price $125.00
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