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Total Integrated Marketing: Breaking the Bounds of the Function
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Paperback
Book cover for 9780749444556
 
With James Mac Hulbert | New edition from Gardners Books (August 3, 2005)
9780749444556 | details & prices | 368 pages | 5.50 × 8.75 × 1.25 in. | 1.20 lbs | List price $24.65
This edition also contains Total Integrated Marketing: Breaking the Bounds of the Function
About: Argues that marketing has lost its way.