Product Description: An informative book on the marketing of the financial Services Industry. Covered in the book are case studies which cover a wide range of information relating to the financial services industry.

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Product Description: This compilation of 60 case studies, covering 16 Asian countries and the Middle East, demonstrates the diversity of marketing problems faced by both domestic Asian and foreign corporations operating in Asia. The Asian countries are Bangladesh, China, Hong Kong, India, Indonesia, Japan, Kazakstan, Malaysia, Pakistan, the Phillipines, Singapore, South Korea, Sri Lanka, Taiwan, Thailand, and Vietnam...read more (view table of contents, read Amazon.com's description)

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A practical and timely handbook for modern-day sales managers explains how to transform key accounts, in both domestic and global markets, into business success, providing step-by-step guidelines for developing strategy, managing a sales force, analyzing key accounts, and more. 12,500 first printing.

Presents arguments that reveal why marketing should be a top priority for today's companies, explaining how to integrate a marketing imperative that utilizes every major part of a business.

Argues that marketing has lost its way. This title aims to ensure that everyone in the organization has one paramount goal to get and keep customers can success be achieved. It provides marketing tips and innovations that readers can adapt to their own businesses, and revealing cases that lift the lid on good and bad practice around the world.

Product Description: Learn to effectively manage your global accounts from global account authorities! With practical and proven insight for developing and maintaining a global account program, MANAGING GLOBAL ACCOUNTS delivers invaluable tips for selecting global accounts, developing line organization, securing senior management commitment, finding effective account managers, demonstrating value, optimizing the global account relationship, and more...read more

Offers a marketing and customer-centered approach to business that argues that long-term success hinges on how a business creates customers and satisfies their needs, identifying winners and outstanding performers in twenty-four different industries, including ESPN, the Mayo Clinic, Starbucks, Toyota, Dell, and others. 35,000 first printing.

Product Description: On Monday morning August 6, 1945, when the Enola Gay released the first atomic bomb above Hiroshima, Atsuhiro Ozaki was working at the local radio station less than 1,000 yards from the detonation point. The Song of Hiroshima is Mr...read more

Frameworks for Market Strategy: European Edition helps students understand how to develop and implement a market strategy and how to manage the marketing process. Marketing activity is the source of insight on the market, customers, and competitors, and lies at the core of leading and managing a business. To understand how marketing fits into the broader challenge of managing a business, Capon and Go address marketing management both at the business and functional levels. The book moves beyond merely presenting established procedures, processes, and practices and includes new material based on cutting edge research to ensure students develop strong critical thinking and problem-solving skills for success. In this European edition, Capon and Go have retained the strong framework of the book, but has updated the cases, examples and discussions to increase the book's relevance for students outside the US. Key features include: * A strong strategic focus, teaching students how to analyze markets, customers and competitors to plan, execute, and evaluate a winning market strategy * Practical examples from a range of contexts, allowing students to develop the skills necessary to work in for-profit, public or non-profit firms * Emphasis on understanding the importance of working across organizational boundaries to align firm capabilities * Full chapters devoted to key topics, including brand management, marketing metrics, and ethical as well as social responsibilities * Focus on globalization, with a chapter on regional and international marketing * Multiple choice, discussion, and essay questions at the end of each chapter Offering an online instructor's manual and a host of useful pedagogy - including videos, learning outcomes, opening cases, key ideas, exercises, discussion questions, a glossary and more - this book will provide a solid foundation in marketing management, both for those who will work in marketing departments and those who will become senior executives.