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Tables of Contents for The Asian Marketing Casebook
Chapter/Section Title
Page #
Page Count
Preface
vii
Acknowledgments
ix
About the Authors
x
Synopsis of the Cases By Country
xii
Cases: Key Words
xxii
ASIA
Map of Asia
1
1
Asia Overview
2
21
Holiday Inn Worldwide Asia Pacific
23
19
Waste Management International PLC: Strategy for Asia
42
25
BANGLADESH
Map of Bangladesh
63
1
Bangladesh Overview
64
3
Social Marketing Company, Bangladesh
67
28
HONG KONG
Map of Hong Kong
90
1
Hong Kong Overview
91
4
City Telecom (HK) Ltd.
95
25
Hair-Works
120
20
Jimmy Lai and Daily Newspapers in Hong Kong
140
12
Jimmy Lai: Apple Daily (B)
152
9
Jimmy Lai: Apple Daily (C)
161
7
Jimmy Lai: Apple Daily (D)
168
10
The Mass Transit Railway in Hong Kong
178
27
INDIA
Map of India
199
1
India Overview
200
5
Allwyn
205
17
National Publishing Company: Marketing of Children's Fortnightly Magazine
222
10
Nims Apparel
232
15
Splendor Decorative Laminates India Ltd.: Evaluating Market Research Proposals and Selecting a Market Research Agency
247
19
INDONESIA
Map of Indonesia
261
1
Indonesia Overview
262
4
PT Indocipta Pangan Makmur: Snack Food Manufacturing Company
266
9
Sumber Tehnik
275
18
JAPAN
Map of Japan
287
1
Japan Overview
288
5
Club Med, Japan
293
13
Delissa in Japan
306
12
Levi Strauss Japan K. K.
318
15
Lussman-Shizuka Corporation
333
3
See's Candies: Japanese Market Entry
336
19
KAZAKSTAN
Map of Kazakstan
348
1
Kazakstan Overview
349
6
Arthur Andersen, Kazakstan
355
12
Astana Foods, Kazakstan
367
9
Kazak Enterprises
376
14
Philips N. V.: Representative Office in Kazakstan
390
17
MALAYSIA
Map of Malaysia
403
1
Malaysia Overview
404
3
Edaran Otomobil Nasional Berhad: Challenge of the 1990s
407
13
Malaysia Airlines: Landing Gear Shop
420
16
Prime Pharmaceuticals Malaysia (M) Sdn. Bhd.
436
11
MIDDLE EAST (BAHRAIN, EGYPT, ISRAEL, JORDAN, KUWAIT, LEBANON, OMAN, QATAR, SAUDI ARABIA, UNITED ARAB EMIRATES)
Map of the Middle East
446
1
Star TV
447
34
PAKISTAN
Map of Pakistan
476
1
Pakistan Overview
477
4
Allied Marketing (Private) Ltd. Lahore
481
9
Atlas Honda Ltd.: Communication Plan 1993
490
21
Excel Engineering: Accelerating into the Future
511
16
Pearl Continental Hotel, Lahore
527
17
PEOPLE'S REPUBLIC OF CHINA (PRC)
Map of People's Republic of China (PRC)
539
1
People's Republic of China (PRC) Overview
540
4
Shanghai Chlor-Alkali Chemical Company Ltd.: PVC
544
17
Shanghai Chlor-Alkali Chemical Company Ltd: F12 (A)
561
11
Shanghai Chlor-Alkali Chemical Company Ltd.: F12 (B)
572
7
Shanghai Honggong Advanced Instrument Co. Ltd. (SHAIC): Marketing Electromagnetic Flowmeters in China
579
12
Shanghai Zheng Zhang Textiles Factory (Malverick Bank: see Case 57)
591
23
THE PHILIPPINES
Map of the Philippines
610
1
The Philippines Overview
611
3
Barclay International Manufacturing Corporation: Gruff Aircon Maintenance Fluid
614
15
Basic/Black Zale Youngman Advertising, Inc.
629
9
J & J (Philippines), Inc.: Johnson's Face Powder
638
7
SAE Products Marketing Corporation: The Air Compressor Company
645
12
SINGAPORE
Map of Singapore
652
1
Singapore Overview
653
4
Haw Par Villa Dragon World
657
19
Procter and Gamble: Always/Whisper
676
4
Singapore Airlines
680
19
SOUTH KOREA
Map of South Korea
694
1
South Korea Overview
695
4
A President is Made: The Three Parties' Political Marketing in the Presidential Election
699
27
Cheil Jedang Corporation's Seasoning
726
17
Super Miracle CC: Marketing and Advertising for the Large-screen TV Market
743
20
SRI LANKA
Map of Sri Lanka
759
1
Sri Lanka Overview
760
3
Keells Food Products Ltd.
763
22
Mackinnon & Keells Financial Services Ltd.
785
22
Waldock Mackenzie
807
15
Richard Pieris Distributors Ltd., Sri Lanka
822
18
TAIWAN
Map of Taiwan
835
1
Taiwan Overview
836
4
Carrefour in Asia (A) Taiwan: A Bridgehead to Asia
840
13
Retailing in Taiwan
853
15
Carrefour in Asia (B): The Expansion in Asia
868
10
THAILAND
Map of Thailand
873
1
Thailand Overview
874
4
Gilman Office Automation, Bangkok, Thailand
878
14
Maverick Bank
892
24
RAA (Thailand)
916
16
VIETNAM
Map of Vietnam
928
1
Vietnam Overview
929
3
European Liquors, Vietnam
932
2
Vinataxi
934