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relationship marketing matches 47 work(s)
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Cover for 9780415898355 Cover for 9780415898348 Cover for 9781118905739 Cover for 9780749463441 Cover for 9781118315224 Cover for 9781118336038 Cover for 9780345346650 Cover for 9781591845775 Cover for 9781937110086 Cover for 9780804789158 Cover for 9781608320530 Cover for 9781118835807 Cover for 9781118156285 Cover for 9780415523493 Cover for 9781138951228 Cover for 9780415523509 Cover for 9781138951235 Cover for 9780415896573 Cover for 9781613500897 Cover for 9780262529051 Cover for 9781119092896 Cover for 9780426203377 Cover for 9780345346650 Cover for 9780749472092 Cover for 9780761936046 Cover for 9780426203377 Cover for 9780989200509
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Product Description: Key decisions determine the success of big data strategy Dynamic Customer Strategy: Big Profits from Big Data is a comprehensive guide to exploiting big data for both business-to-consumer and business-to-business marketing. This complete guide provides a process for rigorous decision making in navigating the data-driven industry shift, informing marketing practice, and aiding businesses in early adoption...read more

Hardcover:

9781118905739 | John Wiley & Sons Inc, June 30, 2014, cover price $49.95 | About this edition: Key decisions determine the success of big data strategy Dynamic Customer Strategy: Big Profits from Big Data is a comprehensive guide to exploiting big data for both business-to-consumer and business-to-business marketing.

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Product Description: UnAwesome is UnAcceptable. The Book of Business Awesome is designed as two short books put together—one read from the front and the other read from the back when flipped over. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, The Book of Business Awesome includes case studies of successful businesses that gained exposure through being awesome and effective...read more

Hardcover:

9781118315224 | John Wiley & Sons Inc, August 15, 2012, cover price $24.95 | About this edition: UnAwesome is UnAcceptable.

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Product Description: Praise for Brand Advocates "Ignite your Advocates! Fuggetta shows you how." —SCOTT MONTY, Head of Social Media, Ford "Creating and amplifying authentic Advocates should be front and center on every marketer's agenda. This book is a blueprint for how to turn genuine Advocates into a powerful marketing force...read more

Hardcover:

9781118336038 | John Wiley & Sons Inc, July 31, 2012, cover price $24.95 | About this edition: Praise for Brand Advocates "Ignite your Advocates!

cover image for 9781937110086
Product Description: Pay less than Amazon receive A BRAND NEW BOOK direct from publishers! SATISFACTION GUARANTEED! 100% RATING!

Hardcover:

9781937110086 | Emerald Book Co, October 1, 2011, cover price $18.95 | About this edition: Pay less than Amazon receive A BRAND NEW BOOK direct from publishers!

cover image for 9780804789158

Hardcover:

9780804789158 | Stanford Univ Pr, April 9, 2014, cover price $35.00

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Product Description: This thought-provoking book by two global strategy experts delivers a proven approach for solving a company's most difficult growth challenges. To create value for your customers and capture value for your shareholders, the authors describe how to unlock the secrets of your customer chains...read more

Hardcover:

9781608320530 | Greenleaf Book Group Llc, October 1, 2010, cover price $24.95 | About this edition: This thought-provoking book by two global strategy experts delivers a proven approach for solving a company's most difficult growth challenges.

Miscellaneous:

9781608320820 | Greenleaf Book Group Llc, October 1, 2010, cover price $11.99

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Product Description: Praise for Connected CRM “Many books explore the subject of CRM. In this book the ‘m’ is for Marketing and David’s seasoned perspective indeed makes it a capital ‘M.’ Taking core direct response marketing techniques and moving beyond the simple use of data and analytics, he explores how today’s marketers can leverage advances in technology to create successful customer-centric business strategies...read more

Hardcover:

9781118835807 | John Wiley & Sons Inc, March 3, 2014, cover price $35.00 | About this edition: Praise for Connected CRM “Many books explore the subject of CRM.

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Product Description: Learn the relationship-building secrets that lead to lifelong clients, repeat customers, and endless referrals In today's commoditized marketplace, no matter what product or service you sell, there's probably someone somewhere able to offer it cheaper, faster, and maybe even better...read more

Hardcover:

9780470488188 | John Wiley & Sons Inc, September 22, 2009, cover price $22.95

Paperback:

9781118156285 | John Wiley & Sons Inc, December 27, 2011, cover price $18.95 | About this edition: Learn the relationship-building secrets that lead to lifelong clients, repeat customers, and endless referrals In today's commoditized marketplace, no matter what product or service you sell, there's probably someone somewhere able to offer it cheaper, faster, and maybe even better.

Miscellaneous:

9780470530139 | John Wiley & Sons Inc, September 8, 2009, cover price N/A
9780470530115 | John Wiley & Sons Inc, August 27, 2009, cover price $22.95

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Hardcover:

9781138951228 | 5th edition (Routledge, February 24, 2016), cover price $300.00
9780415523493 | 4th edition (Routledge, April 2, 2013), cover price $230.00

Paperback:

9781138951235 | 5th edition (Routledge, February 24, 2016), cover price $109.95
9780415523509 | 4th edition (Routledge, March 21, 2013), cover price $104.95

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Product Description: This book introduces students to CRM (customer relationship management), a strategic methodology that’s being embraced in increasing numbers by organizations looking to gain a competitive advantage. With in-depth coverage of business and consumer markets in various vertical markets, the impact of new technology and more, it helps readers understand how an enhanced customer relationship environment can differentiate an organization in a highly competitive marketplace...read more

Hardcover:

9780415896566 | Routledge, February 25, 2013, cover price $160.00

Paperback:

9780415896573 | Routledge, February 25, 2013, cover price $98.95 | About this edition: This book introduces students to CRM (customer relationship management), a strategic methodology that’s being embraced in increasing numbers by organizations looking to gain a competitive advantage.

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Product Description: Customer-Centric Knowledge Management (CCKM) is needed in order to build good customer relations and to maintain customer satisfaction and loyalty. It includes the management of processes and techniques used to collect information regarding customers' needs, wants, and expectations for the development of new and/or improved products and services...read more
By Minwir Al-shammari (editor)

Hardcover:

9781613500897 | Idea Group Reference, August 30, 2011, cover price $175.00 | About this edition: Customer-Centric Knowledge Management (CCKM) is needed in order to build good customer relations and to maintain customer satisfaction and loyalty.

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Hardcover:

9781119092896 | John Wiley & Sons Inc, May 4, 2015, cover price $25.00

Paperback:

9780426203377, titled "Doctor Who: Remembrance of the Daleks" | Carol Pub Group, September 1, 1990, cover price $3.95 | also contains Doctor Who: Remembrance of the Daleks

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Paperback:

9780749472092 | Kogan Page Ltd, February 28, 2015, cover price $24.95
9780345346650, titled "Brothers and Friends: The Diaries of Major Warren Hamilton Lewis" | Reprint edition (Ballantine Books, September 1, 1988), cover price $4.95 | also contains Brothers and Friends: The Diaries of Major Warren Hamilton Lewis

cover image for 9780761936046
Product Description: The Customer is the ultimate driver of a business. Customers buy products and services that give them more value and this value is what gives one company the winning edge over another. Using the unique Customer-in-Center concept, this pathbreaking book explains how investing in Customer Value can increase the market share and profitability of a company...read more

Paperback:

9780761936046 | Sage Pubns Pvt Ltd, December 18, 2007, cover price $30.00 | About this edition: The Customer is the ultimate driver of a business.

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