Product Description: There is no one quite like David Beckham: brilliant footballer, dedicated athlete, fashion model, global icon and all-round celebrity. David Beckham has become one of the most pwerful brands in the modern world, with earning power to prove it...read more

Product Description: A worldwide phenomenon of modern celebrity, David Beckham and his highly skilled team of marketing professionals have created the brand to end all brands. Offering incredible insight into the differences between regular marketing and celebrity branding, this compelling analysis examines how the innovative masterminds behind Beckham nurtured the soccer star into the unstoppable brand he is today...read more

Product Description: Experience marketing is the method behind some of the best inventions and most innovative ideas in business today, effectively observing the way real people act in real situations. It has produced the Walkman, the iPod, drive-through check-ins, low-cost flights, and even the way NASA teaches safety to astronauts...read more

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