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Contemporary Selling: Building Relationships, Creating Value
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Bibliographic Detail
Publisher Routledge
Publication date March 21, 2013
Pages 411
Binding Paperback
Edition 4th
Book category Adult Non-Fiction
ISBN-13 9780415523509
ISBN-10 0415523508
Dimensions 1 by 8.50 by 10.75 in.
Weight 2.70 lbs.
Original list price $104.95
Summaries and Reviews
Amazon.com description: Product Description:

Published in previous editions as Relationship Selling, the latest edition of Mark Johnston and Greg Marshall’s Contemporary Selling: Building Relationships, Creating Value continues to set the standard for the most up-to-date and student-friendly selling textbook available anywhere today.

The latest edition incorporates a new chapter on social media and technology-enabled selling, as well as a new chapter on selling globally. To support student engagement, the book also features:

  • ‘Expert Advice’ chapter openers showing how each chapter’s sales concepts are applied in the real world
  • In-chapter ‘Ethical Dilemmas’ that help students identify and handle effectively the numerous ethical issues that arise in selling
  • Mini-cases to help students understand and apply the principles they have learned in the classroom
  • Role-plays at the end of each chapter enabling students to learn by doing
  • Special appendices on selling math and developing a professional sales proposal
  • Video material available on the Companion Website, featuring new content with sales experts discussing best sales practices from a recent PBS special on selling produced by Chally Group Worldwide.

Further resources for instructors and students are available at www.routledge.com/cw/johnston-9780415523509 .



Editions
Hardcover
Book cover for 9780415523493 Book cover for 9781138951228
 
With Mark W. Johnston | 5th edition from Routledge (February 24, 2016)
9781138951228 | details & prices | 413 pages | 9.00 × 11.50 × 1.00 in. | 3.35 lbs | List price $300.00
About: Contemporary Selling is the only book on the market that combines full coverage of 21st century personal selling processes with a basic look at sales management practices in a way that students want to learn and instructors want to teach.
With Mark W. Johnston | 4th edition from Routledge (April 2, 2013)
9780415523493 | details & prices | 411 pages | 8.75 × 11.00 × 1.00 in. | 2.75 lbs | List price $230.00
About: Published in previous editions as Relationship Selling, the latest edition of Mark Johnston and Greg Marshall’s Contemporary Selling: Building Relationships, Creating Value continues to set the standard for the most up-to-date and student-friendly selling textbook available anywhere today.
Paperback
Book cover for 9780415523509 Book cover for 9781138951235
 
With Mark W. Johnston | 5th edition from Routledge (February 24, 2016)
9781138951235 | details & prices | 413 pages | 8.50 × 11.00 × 0.50 in. | 2.65 lbs | List price $109.95
About: Contemporary Selling is the only book on the market that combines full coverage of 21st century personal selling processes with a basic look at sales management practices in a way that students want to learn and instructors want to teach.
The price comparison is for this edition
With Mark W. Johnston | 4th edition from Routledge (March 21, 2013)
9780415523509 | details & prices | 411 pages | 8.50 × 10.75 × 1.00 in. | 2.70 lbs | List price $104.95
About: Published in previous editions as Relationship Selling, the latest edition of Mark Johnston and Greg Marshall’s Contemporary Selling: Building Relationships, Creating Value continues to set the standard for the most up-to-date and student-friendly selling textbook available anywhere today.

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