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Jagdish N. Sheth has written 46 work(s)
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Cover for 9780134434957 Cover for 9789351506652 Cover for 9789351500391 Cover for 9788132110033 Cover for 9780131873728 Cover for 9788132109037 Cover for 9780415898348 Cover for 9788132105183 Cover for 9788132105206 Cover for 9781405161787 Cover for 9780761935964 Cover for 9780131791138 Cover for 9780136117414 Cover for 9780030343360 Cover for 9780761934905 Cover for 9780765616982 Cover for 9780765616999 Cover for 9780684870304 Cover for 9780761918110 Cover for 9780071589659 Cover for 9780071375276 Cover for 9780030321337 Cover for 9780684870298 Cover for 9780761918103 Cover for 9780762305667 Cover for 9780030980169
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Product Description: The Legends in Consumer Behavior series captures the essence of the most important contributions made in the field of consumer behavior in the past several decades. It reproduces the seminal works of legends in the field, which are supplemented by interviews of these legends as well as by the opinions of other scholars about their work...read more

Hardcover:

9789351506652 | Sage Pubns Pvt Ltd, April 14, 2016, cover price $825.00 | About this edition: The Legends in Consumer Behavior series captures the essence of the most important contributions made in the field of consumer behavior in the past several decades.

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Hardcover:

9789351500391 | Sage Pubns Pvt Ltd, December 1, 2014, cover price $45.00

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Product Description: The Legends in Marketing series captures the essence of the most important contributions made in the field of Marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which are supplemented by interviews of these legends as well as by the opinions of other scholars about their work...read more
By Jagdish N. Sheth (editor)

Hardcover:

9788132110033, titled "Yoram (Jerry) Wind: Yoram "Jerry" Wind" | Sage Pubns Pvt Ltd, March 15, 2014, cover price $975.00 | About this edition: The Legends in Marketing series captures the essence of the most important contributions made in the field of Marketing in the past hundred years.

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Product Description: The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of other scholars about their work...read more
By Jagdish N. Sheth (editor)

Hardcover:

9788132109037, titled "Legends in Marketing: V. Kumar" | Sage Pubns Pvt Ltd, November 19, 2012, cover price $1125.00 | About this edition: The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years.

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By Jagdish N. Sheth (editor)

Hardcover:

9788132105183 | Sage Pubns Pvt Ltd, July 11, 2011, cover price $875.00

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Product Description: The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past 100 years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of other scholars about their work...read more

Hardcover:

9788132105206 | Sage Pubns Pvt Ltd, March 9, 2011, cover price $1125.00 | About this edition: The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past 100 years.

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Product Description: This thought-provoking book chronicles the evolution of the airline industry and explains what lies ahead for airlines across the globe. The authors present compelling evidence on how the paradigm shift that is taking place in the airline industry is linked to the big-bang approach to deregulation...read more

Hardcover:

9780761935964 | Sage Pubns Pvt Ltd, October 9, 2007, cover price $69.00 | About this edition: This thought-provoking book chronicles the evolution of the airline industry and explains what lies ahead for airlines across the globe.

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Product Description: Why do so many good companies engage in self-destructive behavior? This book identifies seven dangerous habits even well-run companies fall victim to–and helps you diagnose and break these habits before they destroy you. Through case studies from some of yesterday’s most widely praised corporate icons, you’ll learn how companies slip into “addiction” and slide off the rails...read more

Hardcover:

9780131791138 | 1 edition (Wharton School Pub, April 23, 2007), cover price $29.99

Paperback:

9780136117414, titled "The Self-Destructive Habits of Good Companies: And How to Break Them" | Financial Times Management, August 6, 2009, cover price $29.99 | About this edition: Why do so many good companies engage in self-destructive behavior?

Now in a completely revamped second edition, the authors of Customer Behavior have adapted the content, length, and end-of-chapter materials to produce a new text that is tailored specifically to upper level 4-year, or graduate level programs. Its managerial approach focuses on the household consumer and on the business customer. This text goes beyond the conventional subject matter of consumer behavior textbooks, focusing not only on the role of customers as buyers, but also on their roles as users and payers.

Hardcover:

9780030343360 | 2 edition (South-Western Pub, February 1, 2003), cover price $421.95 | About this edition: Now in a completely revamped second edition, the authors of Customer Behavior have adapted the content, length, and end-of-chapter materials to produce a new text that is tailored specifically to upper level 4-year, or graduate level programs.

Paperback:

9781428807044 | Academic Internet Pub Inc, October 31, 2006, cover price $31.95

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Product Description: While the world is still coming to grips with the implications of globalization, Tectonic Shift: The Geoeconomic Realignment of Globalizing Markets investigates what the globe's economic and geopolitical future looks like and discovers the unfolding of an unprecedented realignment of forces...read more

Hardcover:

9780761934905 | Sage Pubns Pvt Ltd, February 23, 2006, cover price $42.00 | About this edition: While the world is still coming to grips with the implications of globalization, Tectonic Shift: The Geoeconomic Realignment of Globalizing Markets investigates what the globe's economic and geopolitical future looks like and discovers the unfolding of an unprecedented realignment of forces.

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Product Description: Many marketers fear that the field's time-worn principles are losing touch with today's realities. "Does Marketing Need Reform?" collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values...read more
By Jagdish N. Sheth (editor) and Rajendra S. Sisodia (editor)

Hardcover:

9780765616982 | M E Sharpe Inc, February 1, 2006, cover price $210.00 | About this edition: Many marketers fear that the field's time-worn principles are losing touch with today's realities.

Paperback:

9780765616999 | M E Sharpe Inc, January 30, 2006, cover price $59.95 | About this edition: Many marketers fear that the field's time-worn principles are losing touch with today's realities.

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Product Description: As businesses increasingly stress the importance of cooperation and collaboration with suppliers and customers, relationship marketing is emerging as the `core' of all marketing activity. In recent years, there has been an explosive growth in business and academic interest in relationship marketing, yet no comprehensive book has been available to present key concepts, theories, and applications...read more
By Atul Parvatiyar (editor) and Jagdish N. Sheth (editor)

Paperback:

9780761918110 | Sage Pubns, August 1, 2001, cover price $39.95 | About this edition: As businesses increasingly stress the importance of cooperation and collaboration with suppliers and customers, relationship marketing is emerging as the `core' of all marketing activity.

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Product Description: With the help of fascinating case studies from UPS, 3M, Caterpillar, Xerox, Fossil, and other “most admireds,” Value Space explains why and how companies in all business sectors that excel at delivering customer value are invariably the market leaders.

Paperback:

9780071589659 | McGraw-Hill, May 30, 2001, cover price $30.95 | About this edition: With the help of fascinating case studies from UPS, 3M, Caterpillar, Xerox, Fossil, and other “most admireds,” Value Space explains why and how companies in all business sectors that excel at delivering customer value are invariably the market leaders.

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Product Description: In the tradition of the bestselling The Discipline of Market Leaders, business professors and consultants Banwari Mittal and Jagdish N. Sheth describe a dynamic new value-based approach to achieving market dominance they call ValueSpace—the space that great companies create to deliver their customers the greatest value...read more (view table of contents, read Amazon.com's description)

Hardcover:

9780071375276 | McGraw-Hill, May 1, 2001, cover price $27.95 | About this edition: In the tradition of the bestselling The Discipline of Market Leaders, business professors and consultants Banwari Mittal and Jagdish N.

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Product Description: This text examines the role of technology in the business world. Selections examine the radical role of electronic marketing, electronic commerce, and other information technology subjects that affect and change the role of marketing on a daily basis in the 21st century business place...read more (view table of contents, read Amazon.com's description)

Paperback:

9780030321337 | South-Western Pub, January 1, 2001, cover price $123.95 | About this edition: This text examines the role of technology in the business world.

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Filled with interviews from leading CEOs, this straightforward client-tested guide to building long-lasting business relationships describes the strategies and techniques that work best. 25,000 first printing. (view table of contents)

Hardcover:

9780684870298 | Simon & Schuster, September 1, 2000, cover price $26.00 | About this edition: A client-tested guide to building long-lasting business relationships describes the strategies and techniques that work best.

cover image for 9780761918103
Product Description: As businesses increasingly stress the importance of cooperation and collaboration with suppliers and customers, relationship marketing is emerging as the `core' of all marketing activity. In recent years, there has been an explosive growth in business and academic interest in relationship marketing, yet no comprehensive book has been available to present key concepts, theories, and applications...read more (view table of contents, read Amazon.com's description)
By Atul Parvatiyar (editor) and Jagdish N. Sheth (editor)

Hardcover:

9780761918103 | Sage Pubns, December 22, 1999, cover price $185.00 | About this edition: As businesses increasingly stress the importance of cooperation and collaboration with suppliers and customers, relationship marketing is emerging as the `core' of all marketing activity.

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