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John F. Tanner, Jr. has written 3 work(s)
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Product Description: Key decisions determine the success of big data strategy Dynamic Customer Strategy: Big Profits from Big Data is a comprehensive guide to exploiting big data for both business-to-consumer and business-to-business marketing. This complete guide provides a process for rigorous decision making in navigating the data-driven industry shift, informing marketing practice, and aiding businesses in early adoption...read more
Hardcover:
9781118905739 | John Wiley & Sons Inc, June 30, 2014, cover price $49.95 | About this edition: Key decisions determine the success of big data strategy Dynamic Customer Strategy: Big Profits from Big Data is a comprehensive guide to exploiting big data for both business-to-consumer and business-to-business marketing.
Hardcover:
9780077861001 | 9 edition (Irwin Professional Pub, October 17, 2013), cover price $304.25
9780073530017 | 8 edition (Irwin Professional Pub, November 17, 2010), cover price $273.35
Product Description: Tanner is the only book on the market that prepares students to become effective sales managers in today’s hyper-competitive, global economy—by integrating current technology, research, and strategic thinking activities. KEY TOPICS: Strategic Planning; Sales Leadership; Analyzing Customers and Markets; Designing and Developing the Sales Force; Process Management; Measurement, Analysis, and Knowledge Management; Cases For anyone looking for an up-to-date book on sales management with an emphasis on CRM...read more
Hardcover:
9780132324120 | 1 har/psc edition (Prentice Hall, October 28, 2008), cover price $209.20 | About this edition: Tanner is the only book on the market that prepares students to become effective sales managers in today’s hyper-competitive, global economy—by integrating current technology, research, and strategic thinking activities.
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