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Crm: The Foundation of Contemporary Marketing Strategy
Descriptions of each edition are found in brief where available. Click details & prices to get more information on a book or to find the best prices for the title.
Hardcover
from Routledge (February 25, 2013)
9780415896566 | details & prices | 393 pages | 8.00 × 10.00 × 0.75 in. | 2.20 lbs | List price $160.00
Paperback
from Routledge (February 25, 2013)
9780415896573 | details & prices | 393 pages | 8.00 × 10.00 × 1.00 in. | 1.70 lbs | List price $98.95
About: This book introduces students to CRM (customer relationship management), a strategic methodology thatâs being embraced in increasing numbers by organizations looking to gain a competitive advantage.
About: This book introduces students to CRM (customer relationship management), a strategic methodology thatâs being embraced in increasing numbers by organizations looking to gain a competitive advantage.