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Product Description: The Customer is the ultimate driver of a business. Customers buy products and services that give them more value and this value is what gives one company the winning edge over another. Using the unique Customer-in-Center concept, this pathbreaking book explains how investing in Customer Value can increase the market share and profitability of a company...read more
Paperback:
9780761936046 | Sage Pubns Pvt Ltd, December 18, 2007, cover price $30.00 | About this edition: The Customer is the ultimate driver of a business.
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