search for books and compare prices
cover image
Contemporary Selling: Building Relationships, Creating Value
Price
Store
Arrives
Preparing
Shipping
The price is the lowest for any condition, which may be new or used; other conditions may also be available. Rental copies must be returned at the end of the designated period, and may involve a deposit.
Jump down to see edition details for: Hardcover | Paperback
Bibliographic Detail
Publisher Routledge
Publication date February 24, 2016
Pages 413
Binding Hardcover
Edition 5th
Book category Adult Non-Fiction
ISBN-13 9781138951228
ISBN-10 1138951226
Dimensions 1 by 9 by 11.50 in.
Weight 3.35 lbs.
Original list price $300.00
Summaries and Reviews
Amazon.com description: Product Description: Contemporary Selling is the only book on the market that combines full coverage of 21st century personal selling processes with a basic look at sales management practices in a way that students want to learn and instructors want to teach. The overarching theme of the book is enabling salespeople to build relationships successfully and to create value with customers.

Johnston and Marshall have created a comprehensive, holistic source of information about the selling function in modern organizations that links the process of selling (what salespeople do) with the process of managing salespeople (what sales managers do). A strong focus on the modern tools of selling, such as customer relationship management (CRM), social media and technology-enabled selling, and sales analytics, means the book continues to set the standard for the most up-to-date and student-friendly selling book on the market today.

Pedagogical features include:

  • Mini-cases to help students understand and apply the principles they have learned in the classroom
  • Ethical Dilemma and Global Connection boxes that simulate real-world challenges faced by salespeople and their managers
  • Role Plays that enable students to learn by doing

A companion website, featuring an instructor’s manual, PowerPoints, and other tools to provide additional support for students and instructors, will be coming soon. Please contact Routledge's sales team for advance access to the materials.



Editions
Hardcover
Book cover for 9780415523493 Book cover for 9781138951228
 
The price comparison is for this edition
With Mark W. Johnston | 5th edition from Routledge (February 24, 2016)
9781138951228 | details & prices | 413 pages | 9.00 × 11.50 × 1.00 in. | 3.35 lbs | List price $300.00
About: Contemporary Selling is the only book on the market that combines full coverage of 21st century personal selling processes with a basic look at sales management practices in a way that students want to learn and instructors want to teach.
With Mark W. Johnston | 4th edition from Routledge (April 2, 2013)
9780415523493 | details & prices | 411 pages | 8.75 × 11.00 × 1.00 in. | 2.75 lbs | List price $230.00
About: Published in previous editions as Relationship Selling, the latest edition of Mark Johnston and Greg Marshall’s Contemporary Selling: Building Relationships, Creating Value continues to set the standard for the most up-to-date and student-friendly selling textbook available anywhere today.
Paperback
Book cover for 9780415523509 Book cover for 9781138951235
 
With Mark W. Johnston | 5th edition from Routledge (February 24, 2016)
9781138951235 | details & prices | 413 pages | 8.50 × 11.00 × 0.50 in. | 2.65 lbs | List price $109.95
About: Contemporary Selling is the only book on the market that combines full coverage of 21st century personal selling processes with a basic look at sales management practices in a way that students want to learn and instructors want to teach.
With Mark W. Johnston | 4th edition from Routledge (March 21, 2013)
9780415523509 | details & prices | 411 pages | 8.50 × 10.75 × 1.00 in. | 2.70 lbs | List price $104.95
About: Published in previous editions as Relationship Selling, the latest edition of Mark Johnston and Greg Marshall’s Contemporary Selling: Building Relationships, Creating Value continues to set the standard for the most up-to-date and student-friendly selling textbook available anywhere today.

Pricing is shown for items sent to or within the U.S., excluding shipping and tax. Please consult the store to determine exact fees. No warranties are made express or implied about the accuracy, timeliness, merit, or value of the information provided. Information subject to change without notice. isbn.nu is not a bookseller, just an information source.