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Praise for Connected CRM
âMany books explore the subject of CRM. In this book the âmâ is for Marketing and Davidâs seasoned perspective indeed makes it a capital âM.â Taking core direct response marketing techniques and moving beyond the simple use of data and analytics, he explores how todayâs marketers can leverage advances in technology to create successful customer-centric business strategies.â
âTed Ward, VP of Marketing, GEICO
âA must-read for CMOs, and more importantly CEOs, to simplify all the buzzwords around âbig dataâ and dimensionalize the organizational change necessary to become truly customer centric.â
âTheresa McLaughlin, Chief Marketing and Communications Officer, Citizens Financial Group
âBig Data, Social, and Cloud have become overused buzzwords with ambiguous meaning, but David brings to bear his years of industry leadership and experiences to break down todayâs trends and opportunities in a practical, actionable fashion. A must-read for anyone who prefers profit over PowerPoint.â
âManish Bhatt, SVP and Chief Digital Officer, MetLife
âIn a data-rich world, consumers demand that marketers turn data into highly relevant and personal experiencesââDonât talk with me as a member of a segment, talk with me about how you will meet my unique expectations and solve my unique problems.â For those of us who grew up in the marketing world of mass and broadcast, this is a tall order. Connected CRM helps marketers unpack customer centricity for their organizations, providing real insight into the development of a framework for enterprise customer centricity; a framework that promises true sustainable advantage.â
âTom Lamb, CMO, Loweâs
âNever before has customer data been more available, more necessary to build sales and loyalty, and more confusing to act on. David shows exactly what needs to be done. Itâs about time. And we should all thank him. A lot!â
âSteve Cone, EVP of Integrated Value and Strategy, AARP
âThe marketers who truly learn to harness the power of customer analytics and big data will take the spoils in an increasingly digital age. Those who donât will quickly find themselves on a growing heap of failed marketing plans.â
âPaul Guyardo, Chief Revenue and Marketing Officer, DIRECTV
About: Praise for Connected CRM âMany books explore the subject of CRM.
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