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Greg W. Marshall has written 14 work(s)
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Cover for 9780415523493 Cover for 9781138951228 Cover for 9780415523509 Cover for 9781138951235 Cover for 9781138951716 Cover for 9781138951723 Cover for 9780071082020 Cover for 9780077405403 Cover for 9780077558598 Cover for 9780078028786 Cover for 9780415534611 Cover for 9780415534628 Cover for 9780077563585 Cover for 9780132175913 Cover for 9780132177146 Cover for 9780131359888 Cover for 9780132176842 Cover for 9780132177108 Cover for 9780132299381 Cover for 9780132577533 Cover for 9780132606165 Cover for 9780132948937 Cover for 9780133130591 Cover for 9780133879261 Cover for 9780133879278 Cover for 9780136054214 Cover for 9780077400187 Cover for 9780073529790 Cover for 9780078028861 Cover for 9780071151597 Cover for 9780072466485 Cover for 9780072826340 Cover for 9780072961836 Cover for 9780073529875 Cover for 9780136008132 Cover for 9780073304014 Cover for 9780073404837 Cover for 9780073529813 Cover for 9780072892963 Cover for 9780072983173 Cover for 9780073203164
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Contemporary Selling is the only book on the market that combines full coverage of 21st century personal selling processes with a basic look at sales management practices in a way that students want to learn and instructors want to teach. The overarching theme of the book is enabling salespeople to build relationships successfully and to create value with customers. Johnston and Marshall have created a comprehensive, holistic source of information about the selling function in modern organizations that links the process of selling (what salespeople do) with the process of managing salespeople (what sales managers do). A strong focus on the modern tools of selling, such as customer relationship management (CRM), social media and technology-enabled selling, and sales analytics, means the book continues to set the standard for the most up-to-date and student-friendly selling book on the market today. Pedagogical features include: Mini-cases to help students understand and apply the principles they have learned in the classroom Ethical Dilemma and Global Connection boxes that simulate real-world challenges faced by salespeople and their managers Role Plays that enable students to learn by doing A companion website includes an instructor’s manual, PowerPoints, and other tools to provide additional support for students and instructors.

Hardcover:

9781138951228 | 5th edition (Routledge, February 24, 2016), cover price $300.00
9780415523493 | 4th edition (Routledge, April 2, 2013), cover price $230.00

Paperback:

9781138951235 | 5th edition (Routledge, February 24, 2016), cover price $109.95 | About this edition: Contemporary Selling is the only book on the market that combines full coverage of 21st century personal selling processes with a basic look at sales management practices in a way that students want to learn and instructors want to teach.
9780415523509 | 4th edition (Routledge, March 21, 2013), cover price $104.95

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In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, increasing the book’s reputation globally as the leading textbook in the field. The authors have strengthened the focus on managing the modern tools of selling, such as customer relationship management (CRM), social media and technology-enabled selling, and sales analytics. It’s a contemporary classic, fully updated for modern sales management practice. Pedagogical features include: Engaging breakout questions designed to spark lively discussion Leadership challenge assignments and mini-cases to help students understand and apply the principles they have learned in the classroom Leadership, Innovation, and Technology boxes that simulate real-world challenges faced by salespeople and their managers New Ethical Moment boxes in each chapter put students on the firing line of making ethical choices in sales Role Plays that enable students to learn by doing A selection of comprehensive sales management cases on the companion website A companion website features an instructor’s manual, PowerPoints, and other tools to provide additional support for students and instructors.

Hardcover:

9781138951716 | 12 revised edition (Routledge, May 5, 2016), cover price $240.00 | About this edition: In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, increasing the book’s reputation globally as the leading textbook in the field.

Paperback:

9781138951723 | 12 revised edition (Routledge, May 5, 2016), cover price $89.95

This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format. Marshall/Johnston’s Essentials of Marketing Management has taken great effort to represent marketing management the way it is actually practiced in successful organizations today. In our view, leading and managing the aspects of marketing to improve individual, unit, and organizational performance— marketing management— is a core business activity. Its relevance is not limited to just marketing departments or marketing majors. And business students of all backgrounds should appreciate the impact of effective marketing management on their own professional careers as well on as the overall success of their organizations. Bottom line, the ability to do great marketing management is relevant to everyone in a firm.

Paperback:

9781259094989 | McGraw-Hill Education, February 1, 2014, cover price $75.65
9780077558598 | Updated edition (Irwin Professional Pub, July 29, 2011), cover price $253.50
9780071082020 | McGraw-Hill Education, September 1, 2010, cover price $82.05
9780077405403 | Unbnd edition (Irwin Professional Pub, May 26, 2010), cover price $188.90
9780078028786 | 1 edition (Irwin Professional Pub, January 16, 2010), cover price $218.35 | About this edition: This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications.

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Product Description: In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, solidifying the book's position globally as the leading textbook in the field...read more

Hardcover:

9780415534611 | 11 edition (Routledge, February 25, 2013), cover price $230.00 | About this edition: In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, solidifying the book's position globally as the leading textbook in the field.

Paperback:

9780415534628 | 11 edition (Routledge, February 20, 2013), cover price $99.95
9781428809666 | Academic Internet Pub Inc, October 31, 2006, cover price $31.95

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Hardcover:

9780077563585 | Pck har/pa edition (Irwin Professional Pub, July 29, 2011), cover price $263.80

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Product Description: NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, and registrations are not transferable. To register for and use Pearson's MyLab & Mastering products, you may also need a Course ID, which your instructor will provide...read more

Paperback:

9780132948937 | 8 edition (Prentice Hall, January 18, 2015), cover price $238.40
9780133879278 | 7 pck pap/ edition (Prentice Hall, June 13, 2014), cover price $246.40
9780133879261 | 7 pck unbn edition (Prentice Hall, May 1, 2014), cover price $160.80
9780132606165 | 7 pck unbn edition (Prentice Hall, July 2, 2011), cover price $160.13
9780132577533 | 7 pck pap/ edition (Prentice Hall, June 16, 2011), cover price $245.07
6 other edition(s) in this binding (see all)

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Product Description: Marshall, Greg, Johnston, Mark

Paperback:

9780077400187 | Pap/psc edition (Irwin Professional Pub, July 20, 2010), cover price $253.15 | About this edition: Marshall, Greg, Johnston, Mark

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Hardcover:

9780078028861 | 2 har/psc edition (Irwin Professional Pub, February 25, 2014), cover price $311.70
9780073529790 | Irwin Professional Pub, January 5, 2009, cover price $251.00

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Hardcover:

9780073529875, titled "Churchill/Ford/Walker's Sales Force Management" | 9 edition (Irwin Professional Pub, March 28, 2008), cover price $220.85
9780072961836, titled "Churchill/Ford/Walker's Sales Force Management" | 8 edition (Irwin Professional Pub, January 1, 2005), cover price $186.40
9780072826340, titled "Churchill/Ford/Walker's Sales Force Management" | 7 har/cdr edition (Irwin Professional Pub, August 1, 2002), cover price $159.75
9780071151597 | 7th edition (McGraw-Hill, July 1, 2002), cover price $55.01
9780072466485 | 7th edition (McGraw-Hill, May 1, 2002), cover price $76.00 | also contains Convent Chronicles: Women Writing About Women And Reform In The Late Middle Ages

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Hardcover:

9780073404837 | 3 edition (Irwin Professional Pub, March 27, 2009), cover price $212.30
9780073304014 | 2 har/cdr edition (Irwin Professional Pub, February 9, 2007), cover price $153.40
9780073529813 | 2 edition (Irwin Professional Pub, February 5, 2007), cover price $178.60

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Hardcover:

9780073203164 | Hardcover with CD edition (Irwin Professional Pub, April 18, 2008), cover price $169.70
9780072892963 | McGraw-Hill, July 1, 2004, cover price $112.50
9780072983173 | Bk&cd-rom edition (McGraw-Hill College, January 30, 2004), cover price $130.65

Paperback:

9781428811072 | 1 edition (Academic Internet Pub Inc, October 31, 2006), cover price $29.95

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