Product Description: Growth is the primary goal for most companies and nothing causes their managers greater frustration than attempts to drive growth. New products, expanded marketing and reorganization of the sales force, all excellent ideas that usually have little long-term impact on growth...read more

Product Description: This is a must-have, the "Global Financial Stability Report" (GFSR) seeks to identify potential fault lines in the global financial system that could lead to crisis, while providing comprehensive coverage of mature and emerging financial markets...read more

Product Description: Positioning ideas as the fuel of business success and personal fulfillment, this indispensable resource helps readers find creative fuel by helping them discover insights and develop habits that lead to more and better ideas. Written in a punchy style with easily digestible single-page messages, the book inspires creativity simply through the way it looks and feels, but it is also packed with stories, interviews, quotes, tips, exercises, and real-world examples that show readers how to think outside the box—and then throw away the box...read more

Product Description: Interdisciplinary approaches are critical to solve the interesting problems of the day. Branding, product design, and innovation are topics that have not been covered in the series so far but have been gaining attention. In all three cases, there is significant research and practitioner interest...read more

Surveys the hotels, restaurants, nightlife, and attractions

Gives practical advice on developing and marketing products in the technology industry, looks in detail at Intel's marketing campaign against Motorola, and stresses the importance of commitment to a successful campaign

This book provides a review of the current theory and practice of experiential tourism and how it is marketed. Many societies today are characterised by widespread individual wealth of an order previously confined to the elite with the consequence that ownership of ‘ordinary’ physical goods is no longer a distinguishing factor. Instead people are now seeking the ‘extraordinary’ with examples being bodies enhanced through surgery, personal fitness trainers, and, in the case of leisure and tourism, seeking unique and unusual places to visit and activities to undertake. This trend manifests in the increasing consumption of services and the addition of experiential elements to physical goods by businesses aware of societal changes. The trend is enhanced by rapidly changing technology and economic production methods providing new sectors of the world’s population with access to the consumption experiences that are repeatedly featured in the media. This is the experience economy, characterised by a search by consumers for fantasies, feelings, and fun. This book was based on a special issue of  Journal of Hospitality Marketing & Mangement.

Shows how to develop brand strategy and brand engagement as part of a brand-centric organization. The authors argue that a paradigm shift is needed with regard to brand management, and that a holistic approach to branding is required, with the brand at the centre of a value-based approach, and the focal point of business strategy.