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Moment of Truth: Redefining the CEO's Brand Management Agenda
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Bibliographic Detail
Publisher
Palgrave Macmillan
Publication date
March 3, 2006
Pages
174
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9781403998965
ISBN-10
1403998965
Dimensions
0.75 by 6.75 by 9.50 in.
Weight
1.25 lbs.
Availability§
Publisher Out of Stock
Published in
Great Britain
Original list price
$75.00
§As reported by publisher
Summaries and Reviews
Summary
Shows how to develop brand strategy and brand engagement as part of a brand-centric organization. The authors argue that a paradigm shift is needed with regard to brand management, and that a holistic approach to branding is required, with the brand at the centre of a value-based approach, and the focal point of business strategy.
Amazon.com description: Product Description:
The authors argue that a paradigm shift is needed with regard to brand management. Many companies and organizations have seen brand management as a narrow marketing activity and this has resulted in weak brands. By contrast they argue for a holistic approach to branding with the brand at the center of a value-based approach and the focal point of business strategy. They show how to develop brand strategy and brand engagement as part of a brand-centric organization.
Editions
Hardcover
The price comparison is for this edition
from Palgrave Macmillan (March 3, 2006)
9781403998965 | details & prices | 174 pages | 6.75 × 9.50 × 0.75 in. | 1.25 lbs | List price $75.00
About: Shows how to develop brand strategy and brand engagement as part of a brand-centric organization.
About: Shows how to develop brand strategy and brand engagement as part of a brand-centric organization.
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