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Moment of Truth: Redefining the CEO's Brand Management Agenda
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Hardcover
from Palgrave Macmillan (March 3, 2006)
9781403998965 | details & prices | 174 pages | 6.75 × 9.50 × 0.75 in. | 1.25 lbs | List price $75.00
About: Shows how to develop brand strategy and brand engagement as part of a brand-centric organization.
About: Shows how to develop brand strategy and brand engagement as part of a brand-centric organization.