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Made With: The Emerging Alternatives to Western Brands: From Istanbul to Indonesia
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Bibliographic Detail
Publisher Atlasbooks Dist Serv
Publication date May 12, 2014
Pages 328
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9781907794438
ISBN-10 1907794433
Dimensions 0.75 by 6.25 by 9 in.
Weight 1.22 lbs.
Published in Great Britain
Original list price $19.99
Summaries and Reviews
Amazon.com description: Product Description: The new Muslim world the so-called Interland consists of Muslim majority countries and accounts for most of the fastest emerging next economies. The title of this book (Made With) reflects a distinctive approach to business and brand creation found in this new frontier, one that combines humanity, meaning, soul, and the crowd. Marketing expert John Grant explores the ideas and thinking emerging from the new Muslim world, and interviews the leading creatives, entrepreneurs, and marketers who are driving these extraordinary developments. The book is rich with fascinating stories, examples, and insights into the success factors for marketing and branding in the vibrant and significant new Muslim world, and what the West can learn and apply to its own markets.

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Paperback
Book cover for 9781907794438
 
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from Atlasbooks Dist Serv (May 12, 2014)
9781907794438 | details & prices | 328 pages | 6.25 × 9.00 × 0.75 in. | 1.22 lbs | List price $19.99
About: The new Muslim world the so-called Interland consists of Muslim majority countries and accounts for most of the fastest emerging next economies.

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