search for books and compare prices
cover image
Marketing Technologies: Corporate Cultures and Technological Change
Price
Store
Arrives
Preparing
Shipping
The price is the lowest for any condition, which may be new or used; other conditions may also be available. Rental copies must be returned at the end of the designated period, and may involve a deposit.
Jump down to see edition details for: Hardcover | Paperback
Bibliographic Detail
Publisher Routledge
Publication date August 7, 2016
Pages 208
Binding Paperback
Edition Reprint
Book category Adult Non-Fiction
ISBN-13 9781138205994
ISBN-10 1138205990
Dimensions 0 by 5 by 9 in.
Original list price $54.95
Summaries and Reviews
Amazon.com description: Product Description:

Global corporations initiate, join and maintain socio-technological change and hence, alter the ways in which we organize our lives. Demanding significant investment of resources and time, the development and implementation of new technologies on different levels must take into consideration these subtle processes. As such, it is particularly important that we have a greater insight into the practices of hi-tech corporations, in view of the often inflated promises of and concerns about the destiny of technological breakthroughs, especially those promising sizeable economic outcomes and societal transformation.

Elena Simakova undertook a lengthy ethnographic study, working alongside marketing managers in a global IT corporation in their Europe, Middle East and Africa (EMEA) headquarters in the UK. Using the experience gained through a close participation in their everyday corporate rituals and routines, her account challenges common perceptions of how corporations make the world think and act with regard to technologies in particular ways. The book contains an interesting case study on the launch of a radio frequency identification (RFID) based solution.

Unravelling the construction of expectations, inclusions and exclusions around emerging technologies, this reflexive account also tackles uneasy practical and methodological questions pertinent to corporate ethnography. This book is an essential read for scholars in science and technology studies, economic sociology, anthropology, as well as management and organizational studies and research policy.



Editions
Hardcover
Book cover for 9780415624770
 
from Routledge (August 25, 2012)
9780415624770 | details & prices | 185 pages | 6.50 × 9.75 × 1.00 in. | 1.10 lbs | List price $160.00
About: Global corporations initiate, join and maintain socio-technological change and hence, alter the ways in which we organize our lives.
Paperback
Book cover for 9781138205994
 
The price comparison is for this edition
Reprint edition from Routledge (August 7, 2016)
9781138205994 | details & prices | 208 pages | List price $54.95
About: Global corporations initiate, join and maintain socio-technological change and hence, alter the ways in which we organize our lives.

Pricing is shown for items sent to or within the U.S., excluding shipping and tax. Please consult the store to determine exact fees. No warranties are made express or implied about the accuracy, timeliness, merit, or value of the information provided. Information subject to change without notice. isbn.nu is not a bookseller, just an information source.