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BUSINESS & ECONOMICS / Marketing / Industrial matches 75 work(s)
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Cover for 9781511691246 Cover for 9781611100204 Cover for 9781578604463 Cover for 9780986079399 Cover for 9781403998972 Cover for 9781933199450 Cover for 9781933199498 Cover for 9781601987129 Cover for 9781118147849 Cover for 9781137492425 Cover for 9781910649541 Cover for 9781781908587 Cover for 9781138144040 Cover for 9780415626392 Cover for 9781943425785 Cover for 9780317932980 Cover for 9780198747505 Cover for 9780415078474 Cover for 9781138793224 Cover for 9780415078481 Cover for 9781138793279 Cover for 9781505488944 Cover for 9780078028816 Cover for 9781784410803 Cover for 9780971744202
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Product Description: The Ultimate Marketer's Guide to Succeeding at Trade Shows Are you sick and tired of getting mediocre results at trade shows? Do you feel your booth looks just like everyone else’s? Could your company be following up better on the leads you worked so hard to collect at the show? If you answered ‘yes’ to any of these questions, then this book is for you...read more

Paperback:

9781511691246 | Createspace Independent Pub, April 21, 2015, cover price $29.95 | About this edition: The Ultimate Marketer's Guide to Succeeding at Trade Shows Are you sick and tired of getting mediocre results at trade shows?

cover image for 9781611100204
Product Description: Intimately affecting the lives of everyone on the planet, retail is the world's largest business. But what does it take to be truely successful in this highly competitive and cut-troat arena? What makes some retailers successful while others fail? Discover the six guiding principles for retail success - no matter how large or small a retail business may be...read more

Paperback:

9781611100204 | Global Management Enterprises, June 15, 2011, cover price $21.95 | About this edition: Intimately affecting the lives of everyone on the planet, retail is the world's largest business.

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Product Description: The first book completely focused on successfully running B2B, which is very different from B2C. The fate of a B2B lies in the hands of a few individuals so what ultimately determines if a company thrives, or even survives, is how these key relationships are targeted, structured and managed...read more

Hardcover:

9781578604463, titled "B2B Executive Playbook: The Ultimate Weapon for Achieving Sustainable, Predictable & Profitable Growth" | Clerisy Pr, November 29, 2011, cover price $24.95 | About this edition: The first book completely focused on successfully running B2B, which is very different from B2C.

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Product Description: The Book That Gets Better With Age is a collection of aphorisms and stories about the things that can get better as we age. It offers a humorous and insightful look through the looking glass of aging.As you read the book, the type gets bigger...read more

Hardcover:

9780986079399 | Lid Pub Inc, December 21, 2015, cover price $24.99 | About this edition: The Book That Gets Better With Age is a collection of aphorisms and stories about the things that can get better as we age.

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Product Description: As historians of science increasingly turn to work on recent (post 1945) science, the historiographical and methodological problems associated with the history of contemporary science are debated with growing frequency and urgency...read more

Hardcover:

9781403998972 | Palgrave Macmillan, March 3, 2006, cover price $80.00 | About this edition: As historians of science increasingly turn to work on recent (post 1945) science, the historiographical and methodological problems associated with the history of contemporary science are debated with growing frequency and urgency.

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Product Description: A comprehensive discussion of all of the elements of successful business-to-business marketing, from creative to management to strategy development.

Hardcover:

9781933199450 | Racom Communications, August 30, 2013, cover price $59.95 | About this edition: Business-to-Business Marketing gives a highly readable, practical survey of the world of B2B marketing, including all the profitable strategic and smart measurement techniques.

Paperback:

9781933199498, titled "Business to Business Marketing" | Racom Communications, September 1, 2014, cover price $34.95 | About this edition: A comprehensive discussion of all of the elements of successful business-to-business marketing, from creative to management to strategy development.

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Product Description: The Competition between National Brands and Store Brands provides a comprehensive review of the literature on economic models of national brand - store brand competition and addresses three relevant questions: 1. What types of economic models have been used to analyze the competition between national brands and store brands? 2...read more

Paperback:

9781601987129 | Now Pub, September 30, 2013, cover price $85.00 | About this edition: The Competition between National Brands and Store Brands provides a comprehensive review of the literature on economic models of national brand - store brand competition and addresses three relevant questions: 1.

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Product Description: Learn to take full advantage of search and social media for B2B marketing Business-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media marketing in the consumer marketplace is clearly documented, B2B marketers are ready for a complete guide to making the most of the medium...read more

Paperback:

9781118147849 | Sybex Inc, August 7, 2012, cover price $39.99 | About this edition: Learn to take full advantage of search and social media for B2B marketing Business-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media marketing in the consumer marketplace is clearly documented, B2B marketers are ready for a complete guide to making the most of the medium.

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Product Description: Contemporary wine marketing practice is changing rapidly due to the intensity of industry competition, the emergence of numerous media options, and the dynamics of market segments. As new wineries emerge onto the global stage, both they and the entrenched firms must remain well-informed and leverage the latest marketing and sales approaches in order to succeed...read more

Hardcover:

9781137492425 | Palgrave Macmillan, December 2, 2015, cover price $120.00 | About this edition: Contemporary wine marketing practice is changing rapidly due to the intensity of industry competition, the emergence of numerous media options, and the dynamics of market segments.

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Product Description: In a quest to maintain market position and improve profits in today's fast-paced, competitive market place, organizations need to become more and more customer driven. A customer-driven organization maintains a base of loyal customers by recognizing that customer service and product quality are fundamental to maintaining a competitive advantage...read more

Paperback:

9781910649541 | Lid Pub Inc, November 1, 2016, cover price $19.95 | About this edition: In a quest to maintain market position and improve profits in today's fast-paced, competitive market place, organizations need to become more and more customer driven.

Miscellaneous:

9780470595688 | John Wiley & Sons Inc, February 9, 2010, cover price $29.95
9780470595695 | John Wiley & Sons Inc, January 29, 2010, cover price N/A

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Product Description: Relationships among three-plus firms represent the cornerstone concept in business-to-business (B2B) contexts. The three-plus firms include manufacturer-supplier to manufacturer-customer to distributor-customer, and facilitators (e...read more
By Roger Baxter (editor)

Hardcover:

9781781908587 | Emerald Group Pub Ltd, July 24, 2013, cover price $162.99 | About this edition: Relationships among three-plus firms represent the cornerstone concept in business-to-business (B2B) contexts.

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Product Description: This book offers students and practitioners alike an integrated approach to strategic planning for companies. Marcos Fava Neves presents a new and unique perspective on this critical topic based on three main points: strongly demand-driven decisions that bridge the gap between long- and short-term strategy; a vision of a company as an integrated network, full of relationships that deserve consideration during the planning process; and the introduction of ‘collective-action’ thinking, which raises the prospect for cooperation between competitors...read more

Hardcover:

9781138144040 | Routledge, April 21, 2016, cover price $165.00 | About this edition: This book offers students and practitioners alike an integrated approach to strategic planning for companies.

Paperback:

9780415626392 | Routledge, August 13, 2012, cover price $45.95 | About this edition: This book offers students and practitioners alike an integrated approach to strategic planning for companies.

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Product Description: Broke and broken-hearted don’t need to be your destiny. Neither do flat sales or frustrated teams. These bleak outcomes stem from doing what’s always been done, but this book is for those who believe in different.Regardless of whether you are alone or the leader of a major organization, you are that person who simply cannot shake the belief that doing the same things you’ve always done won’t work anymore...read more

Paperback:

9781943425785 | Elevate, August 23, 2016, cover price $15.00 | About this edition: Broke and broken-hearted don’t need to be your destiny.

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Product Description: This volume provides an accessible and up-to-date account of the difficulties that the Zimbabwean economy and its population experienced during the crisis which peaked in 2008. It details the suffering and chaos that befell the country with dramatic socio-economic consequences on growth, macroeconomic stability, service delivery, livelihoods, and development...read more
By Raphael O. Otieno (editor)

Hardcover:

9780198747505 | Oxford Univ Pr, April 11, 2016, cover price $125.00 | About this edition: This volume provides an accessible and up-to-date account of the difficulties that the Zimbabwean economy and its population experienced during the crisis which peaked in 2008.

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Product Description: Virtually every decision to produce, buy or sell is influenced by quality, yet until this book was first published in 1992, there had been very little attempt to produce a comprehensive and practical theory for this. Here, Peter Bowbrick brings together different traditions of quality analysis from economics, marketing economics and marketing itself to identify the limitations of the different traditions of quality economics and some approaches to its analysis...read more

Hardcover:

9781138793224 | Routledge, June 10, 2014, cover price $170.00 | About this edition: Virtually every decision to produce, buy or sell is influenced by quality, yet until this book was first published in 1992, there had been very little attempt to produce a comprehensive and practical theory for this.
9780415078474 | Routledge, March 1, 1993, cover price $74.95

Paperback:

9781138793279 | Routledge, November 4, 2015, cover price $59.95 | About this edition: Virtually every decision to produce, buy or sell is influenced by quality, yet until this book was first published in 1992, there had been very little attempt to produce a comprehensive and practical theory for this.
9780415078481 | Routledge, September 1, 1992, cover price $17.95 | About this edition: Shipped from UK, please allow 10 to 21 business days for arrival.

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Product Description: Are you searching for information like top 10 connector companies in India, the latest clamp meters, the latest dispensing, coating or curing systems in India or the information regarding the LED lighting industry in India? Get your copy of the latest issue of Electronics Bazaar today to find out the answers to all such questions at one place...read more

Paperback:

9781505488944 | Large print edition (Createspace Independent Pub, December 11, 2014), cover price $6.00 | About this edition: Are you searching for information like top 10 connector companies in India, the latest clamp meters, the latest dispensing, coating or curing systems in India or the information regarding the LED lighting industry in India?

Paperback:

9781428879737 | Academic Internet Pub Inc, December 31, 2010, cover price $34.95

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Product Description: Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities...read more
By Hair

Paperback:

9780078028816 | 3 edition (Irwin Professional Pub, September 4, 2012), cover price $253.50 | About this edition: Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics.
9781428897861 | Academic Internet Pub Inc, December 31, 2010, cover price $28.95
9780071266345 | Gardners Books, January 1, 2004, cover price $70.00

Paperback:

9781157550020 | General Books, November 24, 2010, cover price $8.23

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Product Description: This accessible field guide covers practical steps and contributes to behavioral theory by reporting intricate details on the strategies implemented by business-to-business firms within an inter-firm context. The coverage is deep, broad, and unique - the authors of the 14 papers all adopt the understanding that researchers need direct viewing - 'eyes-on-the-context' - that goes beyond the use of paper-and-pencil 5-point and 7-point survey items to achieve accurate descriptions of how decisions are made and progress achieved...read more
By Roger Marshall (editor)

Hardcover:

9781784410803 | Emerald Group Pub Ltd, August 13, 2014, cover price $131.99 | About this edition: This accessible field guide covers practical steps and contributes to behavioral theory by reporting intricate details on the strategies implemented by business-to-business firms within an inter-firm context.

Hardcover:

9780230232532 | Palgrave Macmillan, May 15, 2010, cover price $58.00

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Product Description: FusionBranding: How to Forge Your Brand for the Future by brand futurist Nick Wreden represents a fresh look at branding imperatives, especially for companies selling to other businesses. Core principles of FusionBranding are illustrated with numerous case studies...read more

Hardcover:

9780971744202 | Accountability Pr, September 1, 2002, cover price $29.95 | About this edition: FusionBranding: How to Forge Your Brand for the Future by brand futurist Nick Wreden represents a fresh look at branding imperatives, especially for companies selling to other businesses.

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