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BUSINESS & ECONOMICS / Marketing / Industrial matches 75 work(s)
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Cover for 9780136304180 Cover for 9780029079904 Cover for 9781451697582 Cover for 9780317932980 Cover for 9780273602958 Cover for 9780273642107 Cover for 9780273674153 Cover for 9780273695790 Cover for 9781292078007 Cover for 9780312113971 Cover for 9780971744202 Cover for 9781589061927 Cover for 9781589064508 Cover for 9780078028816 Cover for 9781403998972 Cover for 9781403998965 Cover for 9780136304180 Cover for 9780230200524 Cover for 9780230229914 Cover for 9780230224186 Cover for 9780230555365 Cover for 9780887309007
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Paperback:

9780136304180 | 2 edition (Prentice Hall, June 1, 1976), cover price $30.90 | also contains Supply Chain Management: An Introduction to Logistics

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Product Description: Marketing is civilized warfare. And as high-tech products become increasingly standardized—practically identical, from the customer's point of view—it is marketing that spells life or death for new devices or entire firms. In a book that is as fascinating as it is pragmatic, William H...read more

Hardcover:

9780029079904 | Free Pr, June 1, 1986, cover price $35.00 | About this edition: Gives practical advice on developing and marketing products in the technology industry, looks in detail at Intel's marketing campaign against Motorola, and stresses the importance of commitment to a successful campaign

Paperback:

9781451697582 | Free Pr, May 9, 2012, cover price $15.99 | About this edition: Marketing is civilized warfare.

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Product Description: Over the past quarter of a century, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-paced subject area. This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment...read more

Paperback:

9780273695790 | 7 edition (Prentice Hall, June 1, 2006), cover price $125.33 | About this edition: A classic text providing thorough and sophisticated treatment of selling and sales management, with an emphasis on the international market.
9780273674153, titled "Selling & Sales Management" | 6 ill edition (Financial Times Management, June 1, 2003), cover price $87.50 | About this edition: This best-selling textbook, Selling and Sales Management, now in its sixth edition, has been revised and updated to take account of recent developments in the theory and practice of selling.
9780273642107 | 5 sub edition (Financial Times Management, November 1, 2000), cover price $69.50 | About this edition: A classic text providing thorough and sophisticated treatment of selling and sales management, with an emphasis on the international market.
9780273625926, titled "Selling & Sales Management" | 4th edition (Financial Times Management, June 1, 1997), cover price $57.50 | also contains Rna and Cancer
9780273602958 | 3rd edition (Financial Times Management, April 1, 1994), cover price $48.50 | also contains Wilfred, Wilfred
1 other edition(s) in this binding (see all)

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Surveys the hotels, restaurants, nightlife, and attractions

Paperback:

9780312113971 | St Martins Pr, November 1, 1994, cover price $16.99 | also contains The Social Media Road Map: A Practical Guide for Managers | About this edition: Surveys the hotels, restaurants, nightlife, and attractions

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Product Description: FusionBranding: How to Forge Your Brand for the Future by brand futurist Nick Wreden represents a fresh look at branding imperatives, especially for companies selling to other businesses. Core principles of FusionBranding are illustrated with numerous case studies...read more

Hardcover:

9780971744202 | Accountability Pr, September 1, 2002, cover price $29.95 | About this edition: FusionBranding: How to Forge Your Brand for the Future by brand futurist Nick Wreden represents a fresh look at branding imperatives, especially for companies selling to other businesses.

Product Description: This is a must-have, the "Global Financial Stability Report" (GFSR) seeks to identify potential fault lines in the global financial system that could lead to crisis, while providing comprehensive coverage of mature and emerging financial markets...read more

Paperback:

9781589065826 | Intl Monetary Fund, September 30, 2006, cover price $57.00 | About this edition: This is a must-have, the "Global Financial Stability Report" (GFSR) seeks to identify potential fault lines in the global financial system that could lead to crisis, while providing comprehensive coverage of mature and emerging financial markets.
9781589064508, titled "Global Financial Stability Report-market Developments And Issues" | Intl Monetary Fund, September 30, 2005, cover price $64.00 | About this edition: This report assesses global financial market developments and potential systemic weaknesses, in order to help promote global financial stability, and sustained economic growth.
9781589064188 | Intl Monetary Fund, April 8, 2005, cover price $49.00
9781589061927 | Intl Monetary Fund, December 1, 2002, cover price $42.00 | About this edition: This issue of the "Global Financial Stability Report" (GFSR) marks the beginning of a new semiannual frequency for the publication.

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Product Description: Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities...read more
By Hair

Paperback:

9780078028816 | 3 edition (Irwin Professional Pub, September 4, 2012), cover price $253.50 | About this edition: Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics.
9781428897861 | Academic Internet Pub Inc, December 31, 2010, cover price $28.95
9780071266345 | Gardners Books, January 1, 2004, cover price $70.00

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Product Description: As historians of science increasingly turn to work on recent (post 1945) science, the historiographical and methodological problems associated with the history of contemporary science are debated with growing frequency and urgency...read more

Hardcover:

9781403998972 | Palgrave Macmillan, March 3, 2006, cover price $80.00 | About this edition: As historians of science increasingly turn to work on recent (post 1945) science, the historiographical and methodological problems associated with the history of contemporary science are debated with growing frequency and urgency.

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Shows how to develop brand strategy and brand engagement as part of a brand-centric organization. The authors argue that a paradigm shift is needed with regard to brand management, and that a holistic approach to branding is required, with the brand at the centre of a value-based approach, and the focal point of business strategy.

Hardcover:

9781403998965 | Palgrave Macmillan, March 3, 2006, cover price $75.00 | About this edition: Shows how to develop brand strategy and brand engagement as part of a brand-centric organization.

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Product Description: A broad general introduction to all essential aspects of logistics and supply chain management, set within the wider business context. The book uses well-developed pedagogy and numerous case studies, guiding the reader through the subject by retaining a strong focus on the application of theory and practical situations...read more

Paperback:

9780230200524 | 2 edition (Palgrave Macmillan, January 15, 2009), cover price $88.00 | About this edition: A broad general introduction to all essential aspects of logistics and supply chain management, set within the wider business context.
9780136304180, titled "Oceans" | 2 edition (Prentice Hall, June 1, 1976), cover price $30.90 | also contains Oceans

Hardcover:

9780230230736 | Palgrave Macmillan, August 15, 2009, cover price $60.00

Miscellaneous:

9780230245587 | Palgrave Macmillan, August 15, 2009, cover price $19.99

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Product Description: Zara is the best known Spanish brand at an international level, and is listed among the hundred most valuable companies in the world. This insightful new book reveals the secrets behind Zara's success and examines the steps that its creator, Amancio Ortega, took to make Zara the global market leader in fashion...read more

Hardcover:

9780230229914 | Palgrave Macmillan, September 15, 2009, cover price $60.00 | About this edition: Zara is the best known Spanish brand at an international level, and is listed among the hundred most valuable companies in the world.

Miscellaneous:

9780230245563 | Palgrave Macmillan, September 15, 2009, cover price $19.99

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Product Description: This book looks at the field of fine arts, design and culture as an alternative source of inspiration for ways to work. It is a book about a better future for brand marketing and business leadership, thanks to the dreams and the visions of artists, designers and other creative industry leaders...read more

Hardcover:

9780230224186 | Palgrave Macmillan, November 15, 2009, cover price $60.00 | About this edition: This book looks at the field of fine arts, design and culture as an alternative source of inspiration for ways to work.

Miscellaneous:

9780230250048 | Palgrave Macmillan, November 15, 2009, cover price $24.99

Miscellaneous:

9780470595688 | John Wiley & Sons Inc, February 9, 2010, cover price $29.95
9780470595695 | John Wiley & Sons Inc, January 29, 2010, cover price N/A

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Product Description: This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online...read more

Hardcover:

9780230555365 | Palgrave Macmillan, April 15, 2010, cover price $70.00 | About this edition: This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel.

Miscellaneous:

9780230278271 | Palgrave Macmillan, April 15, 2010, cover price $24.99

Hardcover:

9780230232532 | Palgrave Macmillan, May 15, 2010, cover price $58.00

Paperback:

9781156677513 | General Books, August 20, 2010, cover price $10.66

Offers a guide to America's consumer behavior, discussing the three major consumer generations and their distinctive attitudes, lifestyles, values, experiences, tastes, and spending patterns

Paperback:

9780887309007 | Reprint edition (Harperbusiness, April 1, 1998), cover price $18.99 | About this edition: Offers a guide to America's consumer behavior, discussing the three major consumer generations and their distinctive attitudes, lifestyles, values, experiences, tastes, and spending patterns

Miscellaneous:

9780062039071 | Harpercollins, October 12, 2010, cover price $8.99

Paperback:

9781157550020 | General Books, November 24, 2010, cover price $8.23

Paperback:

9781428879737 | Academic Internet Pub Inc, December 31, 2010, cover price $34.95

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