9781138689152 | 6 revised edition (Routledge, September 21, 2016), cover price $160.00

9780415856720 | 5th edition (Routledge, November 8, 2013), cover price $160.00

9780415873536 | 4th edition (Routledge, June 9, 2010), cover price $110.00

9781138689169 | 6 revised edition (Routledge, September 21, 2016), cover price $60.95

9780415856713 | 5th edition (Routledge, November 1, 2013), cover price $60.95

9780415873543 | 4th edition (Routledge, June 9, 2010), cover price $48.95

9780765640895 | 4th edition (M E Sharpe Inc, April 10, 2015), cover price $210.00

9780765640901 | 4th edition (Routledge, April 10, 2015), cover price $64.95

9780373970735, titled "Storm" | Harlequin Books, June 1, 1988, cover price $3.95 | also contains Storm

9781285187815 | 7 pap/psc edition (South-Western Pub, February 13, 2014), cover price $252.95

9780765640949 | 4th edition (M E Sharpe Inc, April 14, 2015), cover price $59.95

9780765626387 | 3 workbook edition (M E Sharpe Inc, October 31, 2011), cover price $59.95 | About this edition: Advertising, Sourcebook

9780538473323 | 6 edition (South-Western Pub, February 16, 2011), cover price $356.95 | also contains Advertising and Integrated Brand Promotion

9780324568622 | 5th edition (South-Western Pub, April 18, 2008), cover price $302.95 | About this edition: Powerful and practical, current and cutting-edge, ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e captures the thrill of advertising with its integrated learning experience, solid theory, real-world examples, and coverage of emerging trends.

9789990849059 | 3 edition (South-Western Pub, April 1, 2002), cover price $0.02 | also contains Advertising and Integrated Brand Promotion

9780538473323 | 6 edition (South-Western Pub, February 16, 2011), cover price $356.95 | also contains Advertising and Integrated Brand Promotion

9780324113808 | South-Western Pub, April 1, 2002, cover price $264.95

9789990849059 | 3 edition (South-Western Pub, April 1, 2002), cover price $0.02 | also contains Advertising and Integrated Brand Promotion

9780765626356 | 3 edition (M E Sharpe Inc, October 1, 2011), cover price $210.00 | About this edition: Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions.

9780765620323 | 2 edition (M E Sharpe Inc, February 1, 2008), cover price $104.95

9780765613097 | M E Sharpe Inc, September 1, 2003, cover price $86.95 | About this edition: The planning and placement of advertising media is a multi-billion dollar business.

9780765620330 | 2 edition (M E Sharpe Inc, February 1, 2008), cover price $49.95

9780765613103 | M E Sharpe Inc, August 1, 2003, cover price $39.95 | About this edition: Media decisions are made every day by agency media personnel and by brand management on the client side.

9781887229418 | 4th edition (Copy Workshop, July 25, 2010), cover price $39.95 | About this edition: This book is designed for student ad agencies and college campaign “teams” for the AAF/NSAC College World Series of Advertising.

9781887229067 | 3 edition (Copy Workshop, January 1, 2000), cover price $32.75 | About this edition: This book is intended for anyone who wants to know how to write a marketing plan.

9781887229005 | Copy Workshop, June 1, 1997, cover price $24.95 | About this edition: This book is intended for anyone who wants to know how to write a marketing plan.

9780962141553 | Copy Workshop, September 1, 1993, cover price $19.50 | About this edition: This book is designed for student ad agencies and college campaign “teams” for the AAF/NSAC College World Series of Advertising.

9780373970735 | Harlequin Books, June 1, 1988, cover price $3.95 | also contains Advertising Media Planning: A Brand Management Approach