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The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
By
Helen Katz
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Bibliographic Detail
Publisher
Routledge
Publication date
September 21, 2016
Pages
248
Binding
Paperback
Edition
6 revised
Book category
Adult Non-Fiction
ISBN-13
9781138689169
ISBN-10
1138689165
Dimensions
0 by 5 by 9 in.
Original list price
$60.95
Amazon.com says people who bought this book also bought:
Media Flight Plan | Graphic Design Basics | Public Communication Campaigns | Digital Marketing for Dummies | Purple Cow | Brand Media Strategy | Hey, Whipple, Squeeze This | Advertising Creative | Advertising Media Planning
Media Flight Plan | Graphic Design Basics | Public Communication Campaigns | Digital Marketing for Dummies | Purple Cow | Brand Media Strategy | Hey, Whipple, Squeeze This | Advertising Creative | Advertising Media Planning
Summaries and Reviews
Editions
Hardcover
6 revised edition from Routledge (September 21, 2016)
9781138689152 | details & prices | 248 pages | List price $160.00
5th edition from Routledge (November 8, 2013)
9780415856720 | details & prices | 232 pages | 6.25 × 9.00 × 0.75 in. | 1.05 lbs | List price $160.00
4th edition from Routledge (June 9, 2010)
9780415873536 | details & prices | 212 pages | 6.25 × 9.00 × 0.75 in. | 1.00 lbs | List price $110.00
Paperback
The price comparison is for this edition
6 revised edition from Routledge (September 21, 2016)
9781138689169 | details & prices | 248 pages | List price $60.95
5th edition from Routledge (November 1, 2013)
9780415856713 | details & prices | 232 pages | 6.00 × 9.00 × 0.50 in. | 0.72 lbs | List price $60.95
4th edition from Routledge (June 9, 2010)
9780415873543 | details & prices | 212 pages | 6.00 × 8.75 × 0.50 in. | 0.75 lbs | List price $48.95
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