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Advertising and Integrated Brand Promotion
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Hardcover
Book cover for 9780324568622 Book cover for 9780538473323
 
With Chris T. Allen | 6 edition from South-Western Pub (February 16, 2011)
9780538473323 | details & prices | 693 pages | 8.50 × 11.00 × 1.25 in. | 4.15 lbs | List price $356.95
This edition also contains Advertising and Integrated Brand Promotion
5th edition from South-Western Pub (April 18, 2008)
9780324568622 | details & prices | 726 pages | 9.75 × 11.00 × 1.25 in. | 4.25 lbs | List price $302.95
About: Powerful and practical, current and cutting-edge, ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e captures the thrill of advertising with its integrated learning experience, solid theory, real-world examples, and coverage of emerging trends.
3 edition from South-Western Pub (April 1, 2002)
9789990849059 | details & prices | List price $0.02
This edition also contains Advertising and Integrated Brand Promotion