Results for Chris T. Allen

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Chris T. Allen has written 7 work(s)

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Advertising and Integrated Brand Promotion

By Chris T. Allen, Angeline Scheinbaum Close, Thomas Clayton O'Guinn and Richard J. Semenik

See complete details on each edition (1 edition listed)

Paperback:

9781285187815 | 7 pap/psc edition (South-Western Pub, February 13, 2014), cover price $252.95

Promo2

By Chris T. Allen, Thomas C. O'Guinn and Richard J. Semenik

See complete details on each edition (1 edition listed)

Paperback:

9781133626176 | Pap/psc edition (South-Western Pub, February 9, 2012), cover price $74.95

Advertising and Integrated Brand Promotion

By Chris T. Allen, Thomas C. O'Guinn and Richard J. Semenik

See complete details on each edition (3 editions listed)

Hardcover:

9780538473323 | 6 edition (South-Western Pub, February 16, 2011), cover price $356.95 | also contains Advertising and Integrated Brand Promotion

9780324113808 | South-Western Pub, April 1, 2002, cover price $264.95

9789990849059 | 3 edition (South-Western Pub, April 1, 2002), cover price $0.02 | also contains Advertising and Integrated Brand Promotion

Advertising And Integrated Brand Promotion with Infotrac

Product Description: ADVERTISING AND INTEGRATED BRAND PROMOTION, 4th Edition is highly visual and provides an integrated learning experience for the student. The new edition continues the tradition of delivering a solid understanding of advertising strategy, through a clearly written text as well as through the most contemporary ads...read more

By Chris T. Allen, Thomas C. O'Guinn and Richard J. Semenik

See complete details on each edition (2 editions listed)

Hardcover:

9780324289565 | 4th edition (South-Western Pub, January 27, 2005), cover price $294.95 | About this edition: ADVERTISING AND INTEGRATED BRAND PROMOTION, 4th Edition is highly visual and provides an integrated learning experience for the student.

9789990130157 | 4th edition (Thomson Learning, January 27, 2005), cover price $0.02

Advertising, Ad Campaign Planner

By Chris T. Allen, Thomas C. O'Guinn, Shay Sayre and Richard J. Semenik

See complete details on each edition (1 edition listed)

Hardcover:

9780324099096 | South-Western Pub, January 1, 1998, cover price $93.95

Advances in Consumer Research

Product Description: Book by Allen, Chris T.

By Chris T. Allen and Deborah Roedder John (editor)

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Hardcover:

9780915552320 | Assn for Consumer Research, April 1, 1994, cover price $99.00 | About this edition: Book by Allen, Chris T.

1992 Ama Winter Educators' Conference: "Marketing Theory and Applications"

By Chris T. Allen, Ama Winter Educators' Conference (other contributor), American Marketing Association (AMA) Staff (other contributor) and Thomas J. Madden (contributor)

See complete details on each edition (1 edition listed)

Paperback:

9780877572244 | Amer Marketing Assn, February 1, 1992, cover price $50.00

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