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Advertising and Integrated Brand Promotion
By Thomas C. O'Guinn; Richard J. Semenik; Chris T. Allen
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Hardcover
Book cover for 9780324113808 Book cover for 9780538473323
 
6 edition from South-Western Pub (February 16, 2011)
9780538473323 | details & prices | 693 pages | 8.50 × 11.00 × 1.25 in. | 4.15 lbs | List price $356.95
This edition also contains Advertising and Integrated Brand Promotion
from South-Western Pub (April 1, 2002)
9780324113808 | details & prices | 773 pages | 8.50 × 10.75 × 1.25 in. | 4.25 lbs | List price $264.95
3 edition from South-Western Pub (April 1, 2002)
9789990849059 | details & prices | List price $0.02
This edition also contains Advertising and Integrated Brand Promotion