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Advertising Campaign Planning: Developing an Advertising-Based Marketing Plan
By
Jim Avery
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Jump down to see edition details for: Paperback
Bibliographic Detail
Publisher
Copy Workshop
Publication date
January 1, 2000
Pages
264
Binding
Paperback
Edition
3
Book category
Adult Non-Fiction
ISBN-13
9781887229067
ISBN-10
188722906X
Dimensions
0.75 by 6.75 by 9.25 in.
Weight
1.05 lbs.
Original list price
$32.75
Amazon.com says people who bought this book also bought:
Mass Media Research | Developing the Public Relations Campaign | Organizational Behavior | Introducing Communication Research | Media Selling | The Art of the Pitch | Advertising | Global Marketing and Advertising | Advertising and Societies
Mass Media Research | Developing the Public Relations Campaign | Organizational Behavior | Introducing Communication Research | Media Selling | The Art of the Pitch | Advertising | Global Marketing and Advertising | Advertising and Societies
Summaries and Reviews
(view table of contents)
Editions
Paperback
4th edition from Copy Workshop (July 25, 2010)
9781887229418 | details & prices | 309 pages | 6.00 × 9.25 × 0.75 in. | 1.00 lbs | List price $39.95
About: This book is designed for student ad agencies and college campaign âteamsâ for the AAF/NSAC College World Series of Advertising.
About: This book is designed for student ad agencies and college campaign âteamsâ for the AAF/NSAC College World Series of Advertising.
The price comparison is for this edition
3 edition from Copy Workshop (January 1, 2000)
9781887229067 | details & prices | 264 pages | 6.75 × 9.25 × 0.75 in. | 1.05 lbs | List price $32.75
About: This book is intended for anyone who wants to know how to write a marketing plan.
About: This book is intended for anyone who wants to know how to write a marketing plan.
from Copy Workshop (June 1, 1997)
9781887229005 | details & prices | 6.50 × 9.25 × 0.75 in. | 0.90 lbs | List price $24.95
About: This book is intended for anyone who wants to know how to write a marketing plan.
About: This book is intended for anyone who wants to know how to write a marketing plan.
from Copy Workshop (September 1, 1993)
9780962141553 | details & prices | 6.50 × 9.25 × 0.75 in. | 0.75 lbs | List price $19.50
About: This book is designed for student ad agencies and college campaign âteamsâ for the AAF/NSAC College World Series of Advertising.
About: This book is designed for student ad agencies and college campaign âteamsâ for the AAF/NSAC College World Series of Advertising.
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